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My 5 takeaways from IMU

The second session of IMU trainings has ended. Besides the great program and the famous speakers here are my 5 takeaways from the Inbound Marketing University:
1. New friends. If you enroll in an offline training you sure will get new friends. But what about an online course? The ways of making friends are somehow different. You cannot get out for a drink with them because they may be on the other side of the world but you still chat with them and you can find a lot of people with the same interests. And yes, I got some new great friends from IMU.
2. New community. For this all the kudos go to Hubspot. They created a cross platform way of interaction that is very efficient and keeps the community growing. You can contribute on forums, write new stories, give a hand to other IMU coleagues or ask for help and get the best advice available in the field.
3. New business ideas. The presentations generated some new business ideas. A few of the IMU graduates started their own business while others are making plans for a new launch. And if you plan to start on your own  IMU is a good place to start.
4. Unlimited learning resources. Once you start learning new things you should never stop at least because things are changing quickly in the Inbound Marketing field. IMU and Hubspot are not only offering great learning stuff but they continue to create new webinars, tools andcase studies so you can be on top all the time.
5. A real-life case study. The IMU case study and experiment is not over yet but it already showed a lot of proven ways to market on the web. This is the best lesson one can have.

What were your takeaways from the IMU? Just place a comment below.

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  1. August 31st, 2009 at 13:51 | #1

    The best thing I took back home with me from inbound marketing university as an experienced internet marketer was the ability to properly categorize my work. The sole idea of splitting marketing work into inbound and outbound makes it much easier to present your ideas to clients. It’s a concept easily understandable by non technical people.

  2. September 12th, 2009 at 15:22 | #2

    Hi Toni,
    thanks for your comment. It is very true that using the tools we got from IMU we can sell easily the concepts to non technical people and this is a valid takeaway.

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