Buzzmaker » Adrian Chira

SEO copywriting for improved search ranking

Adrian Chira — Sat, 08 May 2010 20:06:57 +0000

Everyone wants to get maximum out of our online campaigns. We want to have the highest ROI possible and to engage as many people we can. But the first thing we have to do is to create content. And because this can be in different forms we need to translate it in a way that can be indexed by the search engines. The search engines will then drive the people that look for our content directly to our site, blog, twitter stream or YouTube video. But before that we need to tailor what we write for search engines. This process is also called SEO (search engine optimization) and it helps your content to rank better for the chosen keywords. But we realized that if you first create the copy and then you try to optimize it for search is not the best way. If the copy we create is not good enough to attract good, natural links, it does not matter how much we are going to optimize it. The best way is to write the copy in a way that will be best understood by search engines. This is called SEO copywriting.

SEO copywriting is not an easy task. We need to think about our keywords and include them in the title and in our copy in a natural way. We also need to include links. Then we need to customize the title tag and description and these have to contain the keywords we selected previously. In the end we need to be sure that our keywords appear frequent enough to be considered keywords but not to frequent so that your copy will not be considered spam.

If you want more information on SEO copywriting and tips on improving your blogging read the bellow free ebook:

SEO got simpler

Adrian Chira — Mon, 12 Apr 2010 13:03:15 +0000

In the last couple of weeks I have launched a new site. It’s called Personal Brand Grader and it delivers advice and tools for improving your personal brand but this is not about what I want to talk today. Instead I will tell you about a tool I have found when working on Personal Brand Grader. It’s called ScribeSEO and it helps optimizing your blog posts for search engines.

When we write a blog post or any piece of internet content we have to take into account a lot of things like the number of words a post should have, the frequency of the keywords present in the article, their prominence or density, what tags you should post for your article and so on. Unfortunately Scribe will not write the post for you. Instead it will give you the statistics for your article, it will give you a grade based on how optimized is your piece of content, it will recommend the tags for your post and it will give you a lot of advice on optimizing your article and changing keywords. I have used this service for the past month and it is just brilliant. It has optimized my posts from the beginning (before posting them) and it has also educated me on what I should consider when writing a headline, description or the body of the article. So in time I managed to get high SEO grades on my articles from the first analysis.

The SEO service is developed to be either a WordPress plugin which is great for those that use WordPress to power their blogs. You just have to press a button and your post gets analyzed and optimized. It has also a web based version. With this last one you can optimize any piece of content, grade it and when you are content with what you got you just have to copy and paste it in your CMS (Content Management System).

The only downside of this service is that you have to pay for it. The price starts from $27 a month for 30 evaluations which is more than enough if you have just a blog. You can choose the publisher option that gives you 120 evaluations for $47 or the advanced option where you have to pay $97 for 300 SEO evaluations.

Wondering what I was doing?

Adrian Chira — Sun, 20 Sep 2009 15:23:12 +0000

If you were wondering what I was doing here is the answer. I was trying to figure out a way for my name to appear on the posts I make instead of the well known “posted by admin”. But I found out 2 ways to do this with WordPress (the CMS that I am using on this blog). For those that have the same issue here are the 2 ways:

1. The easiest way is to go to your profile page (Users->Admin) and choose your name as your nickname instead of the default admin.

2. The other way is to create a new user for you (go to Users-> Add New) with your name. In this way WordPress will display your name (your new user name) as the one that published the post. The only thing that you have to take care is to log in with the new user name and password.

Have other issues with WordPress? Drop a comment here!