How To Use Internet Marketing To Great Effect

The Internet is an effective way to market your business and bring new visitors to your website. Internet promotion is often tricky for newcomers, but there’s plenty of good advice available which you can use to help ensure success.

Ask others to review your Internet marketing content. This is important to ensure you are getting an accurate portrayal of how your business is viewed by others. Get plenty of input from your peers, potential customers or clients, as well as family and trusted friends. Consider any advice that people provide, and make alterations that you think are required.

TIP! Always look for ways to garner feedback from your site’s visitors. This plays a role in how successful your business is.

Increase your online presence by promoting your products on popular online website. This practice could lead to major exposure of your site. Make the effort to find out which websites have high traffic, because you need your advertisement to be seen by more customers, rather than fewer.

One smart way to build a contact list is to create a squeeze page. A squeeze page is a smart way to encourage visitors to provide their email address. Consider offering a discount or a free item if people sign up for your mailing list. You will get another person on your email and they will get a nice freebie.

Always be cognizant of your competition as an Internet marketer. Look at your competitors’ sites to get a better idea of how they are marketing their products or services. You can get a good idea of the number of visitors they are getting, and that can help you determine how you are doing.

Add Fresh Content

If your website is for the most part unchanging, you might want to create a blog. To keep your rankings up with search engines continually add fresh content. Writing a blog can allow you to consistently add fresh content.

Keep up to date on the various websites that offer services similar to yours. Check out the websites of similar businesses and see what it is that they can improve upon. If you see that your competition is not providing certain services on their websites, offer the same services on your site so that your customers will choose you over your competition.

TIP! Internet marketing can be very successful by following this tip. You want your customers to feel like they can trust you, your site and your products.

Always keep an eye on exactly what kind of content you are giving your customers when you use the internet to promote your business. Individualize your content, and make it relevant. Be sure you keep your information up to date. Outdated information is not professional and can turn away visitors.

Cultivating a significant customer base today is heavily dependent on your presence in social media networks. By creating and maintaining a Facebook page for your business, you encourage customers and fans to interact and spread the word about your products and services. Twitter allows you to engage on an informal basis with your customers.

Trade links with or even offer free advertising banners to more recognizable brands to give your own products more credibility. People tend to trust you more when you associate yourself with well known companies. In the future, their larger customer base will think of you when they think of them.

When you design a banner ad, try to make it unique. Try to create an interesting and unique banner ad to entice potential visitors.

Good content is the very source of a successful Affiliate marketing strategy. Constantly analyze your content to make sure it is of the highest quality and exactly what visitors are looking for. It is a smart idea to have a second person preview your content. A fresh pair of eyes makes a huge difference. Finally, run all of your content through spelling and grammar checkers to make sure that no errors remain.

After reading the information in the preceding article, you should feel more confident about getting started with Internet promotion. You can reach anyone via the internet. Apply what you’ve just read and you are sure to create a successful business.

Taking Your First Steps In Search Engine Optimization

There are many terms and lingo in SEO that may be confusing, but you need to keep learning. Just keep reading this article for search engine optimization ideas and advice that you can use.

Be sure that your site is properly coded when you try to utilize SEO on your website to grow traffic. If your code is messy, search engines may not be able to index it. If your site’s Flash content does not include a text-only description or tags, it cannot be indexed by spiders.

TIP! The correct density of keywords is essential in SEO work. To avoid this, try to keep your total keyword content to under twenty percent of any given page.

Make sure you employ SEO tactics in your articles. In SEO style, you repeat your keywords as often as you can, as long as your article flow is not interrupted and your style remains unstilted. Since the search engines rank pages based in part on the density of various keywords, this will help boost your rankings.

Site Map

When you add a site map to your site you add in an essential part for search engine optimization procedures. When you have a site map it makes a search engine spider better at crawling your site. A big site might need more than 1 site map. To help spiders crawl your site, you should strive to ensure that each map has fewer than 100 links.

TIP! Keywords that best identify your business should be prominent in your domain name. This will make your domain name memorable and easy to search for.

After you chose the keywords you are going to use throughout your site, be sure to use them in the title of your webpage as well. Choose a smart, appropriate title that will give users arriving at your site a good first impression. Making your URL descriptive of your type of business will help it be found, even when it is new and your name is not well known.

You must know how to utilize social media to help your page rank. You may have heard of Twitter and Facebook, but there are other players in the game as well. Special interest sites offer many networking opportunities for your business as well. Join relevant groups and use it as a way to optimize your site.

There are those that think that implement comment tags with keywords embedded in them is a way to generate more traffic. Spend your time making sure the main content of your site is tagged appropriately.

Search Engines

A higher rank is yours to take thanks to these tips. This has nothing to do with luck, and search engines apply the same rules on every website. If you follow the correct procedure, the search engines will be able to find you to rank you high.

Video Marketing Isn’t Too Hard To Learn About

Video marketing is a fantastic way to improve your business and boost sales. It is important that you understand how exactly video marketing works and how to use it to your advantage. Within this piece, you will find the kinds of tips and suggestions that will give you the edge in the marketplace.

Don’t be fearful of video marketing. Making videos is easy and all you need is a decent camera and a steady surface. Use videos to show your customers how you make the products you sell or face the camera to demonstrate a product.

TIP! If you want your videos to go viral, it’s vital that you create solid content. It is not always the best technical video that garners the most views.

Avoid thinking your customers will watch videos longer than 20 minutes. Make the length appropriate to the content. Demonstrating a product, for instance, can be longer than a simple sales pitch. Videos that are just telling people about a deal or giving an update on your company should be no longer than ten minutes.

Your video should contain your website’s screenshot. This allows users to see the setup of your website. Screenshots can also be useful in how-to videos. All you need to do is save a screen grab of your site and then edit it into your video with the video editing software you use.

Try to stay relevant and remain focused on every video you make. Trying to wing it may make it more difficult to stay on course with your content. Create a video outline, and stick to it. By staying on topic, your videos will be more concise.

TIP! Do not expect customers to watch a video that is longer than 20 minutes. Make the length appropriate to the content.

YouTube should not be ignored. Begin your campaign of video marketing there! Additionally, YouTube offers free video hosting for their users. In addition, your video is hosted on the website that receives one of the highest number of visitors on the internet. This means your video is out there to be seen here.

If you find that customers are asking a lot of questions about how your product works, make them a tutorial video. You won’t just be giving information to customers but attracting new customers, also.

If you are using the video to tempt people to buy a product and/or service, you must provide a link for them to use to make the purchase. This link is ideally within the player. That way, the link will stay with the video if the video gets shared or embedded elsewhere.

TIP! Don’t spend to much time worrying about production value when it comes to generating video marketing content. You won’t get a lot of views just because you spent a lot of money producing something.

Stay consistent with your manner of delivery. Remember that how-to videos are not necessarily required. Funny videos can work just as well. What are you selling? Who do you want to target? Consider the product and the tone of your other advertising.

Everyone is looking for honesty. If you want to make videos, make sure the topic is really interesting to you. When you be yourself and deliver your message in all honesty, your viewers will enjoy your video more and will be more inclined to return to view more.

Video marketing can be a great tool anyone can use. Armed with these practical ideas and advice, you can start to develop a new angle to your marketing strategy — one that is almost certain to drive sales and boost traffic. Don’t hesitate; get started now!

Website Marketing Tips That Everyone Should Check Out!

A lot of people fail to realize exactly what Web marketing is, and thus they end up doing things incorrectly and ultimately missing out on traffic and customers. While it may take some time for beginners to become successful with Online marketing, they have a wealth of information available to them.

In order to improve the PageRank of your eCommerce site, offer a short-term promotion. If you find a suitable deal, consider purchasing PageRank, as it will offer your site to be linked with special deals and consumer news. This is just like selling loss leaders for money.

Mailing List

Having a mailing list for your clients to join is very important. You can create a mailing list by including a contact form on your website or simply requesting their contact information when they purchase something. Once you have the mailing list, you can send out information about sales, promote certain items or even solicit feedback from customers.

You must get more subscribers if your goal is making more money. Split tests are a great way to find out how your website is doing. Split tests work by showing one group a version of a website, and then showing a second group a different version. Once you complete the test you can review your statistics and determine which page converted the most readers into subscribers.

TIP! Internet marketing is all about solving problems. When you start your business, be aware of the problems you are solving.

Internet marketing takes a lot of work and research. Choose a trustworthy admirable online mentor. There are many out there that can give you a fresh perspective for either free or at a small cost. Choose a system that you are going to want to stick with. It may start slowly, but it is definitely worth the time you put into it.

Now that you are equipped with an arsenal of information, you can begin marketing your business online. Keep in mind that the Internet is used around the world, and when you use these reliable techniques, you can have your products viewed by many.

A Mature Social Media Marketing Knowledge Can Help You Succeed

The guidelines and norms when it comes to social media are constantly evolving, so you need to concentrating on developing solid content that draws visitors. It’s hard to avoid spamming the Internet with a ton of videos that have no meaning, while keeping a solid name attached to your company. The right way to utilize this new form of media is to get a strong feel of what your audience wants and to take some of the following tips to heart.

If you are considering enlisting the services of a social network marketing company, use extreme caution. Many of these businesses are preying on inexperienced owners of Internet marketing businesses with scams. These outfits make use of hundreds of fake social media accounts across the major platforms, most of which are created through shady bots and proxy servers. Your ads will be seen by their fake accounts to ramp up the numbers, while you get no profit from your investment.

TIP! Update your blog often with fresh content. With fresh and relevant content people will keep eagerly checking back in.

Before you get started in the area of social media marketing, come up with a plan. You need to know who will oversee the site’s content, how the layout will look and the amount of time that will be dedicated to updating the site. You should treat this like other marketing plans and set a timeline for reaching your goals. Do all you can to stick to the plan and your campaign can be more successful.

Respond to questions or comments posted by visitors. Make it a regular part of your daily routine to look at your inbox and check notification messages. You may also want to get emails whenever something new is posted. It is important to realize that your response to comments can be seen by everyone.

Add a tag when posting on Twitter. Just add in a “#,” followed by a relevant phrase, after you put updates up on your social media accounts. Consider carefully which tags to use and which groups your target audience will most likely subscribe to.

TIP! Adding sorting ability, comment features, the ability to rate content and more will make your social media website interactive and user friendly. When you add these popular functions, you empower your users to help choose your content and direct your efforts.

Social media is a great way to draw in new customers. Publicize the specials you are currently running. Make your promotions special by limiting them to users who friend your business, or link to a printable coupon for a great deal. People are much more likely to friend you on Facebook if they feel there is something in it for them.

You need to remain flexible with how often you choose to update your pages. If you are in the midst of a product launch, your followers will expect you to update many times per day. If you find yourself struggling to find new content to post, you may want to think about decreasing how often you update your status.

Social Media Sites

TIP! Because it takes awhile to truly master the art of social media marketing, it may be necessary to start off small and slowly expand. Know what your competition does for their social media marketing and mimic it until you know what works for you and your customers.

If you own a company blog, you can update it with new content and publish it on your social media sites as well. This will notify followers of your social media sites, and that they should check out the new content you have posted.

Consider hosting giveaways through your profiles on social media sites. Something for nothing is always tempting to your potential customers and the offer may attract them to start following your business site. Choose the freebie you want to give, then visit the social media profiles that offer popular freebies, and post your link to guide customers to where they can receive yours.

In social media, you need to make sure your company is branded. On any of your profile pages, make sure you have your company logo used as either your profile picture, or as the background. Use similar colors from one account to the other. Certain followers and consumers will want to keep up with your work across multiple accounts, and it’s always good to show consistency. Let branding work for you and remain consistent.

TIP! Patience is necessary when creating a network through social media. It is unlikely that you can recruit 15,000 fans in 24 hours.

Know the basics when it comes to social media marketing and work from there to watch you and your company grow. When you get instant updates from customers online, but you have to maintain focus so that your business continues to profit. The information above can help you start.

Things That You Can Do To Achieve Internet Promotion Success

While Online marketing may seem simple, it’s impossible to know everything. Between the breadth of the field and the constant innovation of internet marketers, anyone trying to run an online business can learn more about how to market their company (or themselves). The following article offers some great web marketing advice that can be a great help to you.

Short-term sales promotions are an effective way to improve your site’s PageRank. If your promotion is really stellar, you can essentially “buy” PageRank, since your promotion may end up being linked from deals sites. This is roughly the equivalent of generating profits through the sale of loss leader merchandise.

TIP! The tag you choose for your site should clearly define you. The tag for your site, at the top of the browser window, is a big factor in how people see your site.

Try not to create a website which is too flashy and distracting, while still looking attractive. Since you only have about 5 seconds to grab your customers attention, you need to create a site that makes your visitors want to stay longer. Chances are good that they will move on if it takes any longer.

It is important to watch what your competition is doing. Every market out there has many businesses competing for clients.

Split your website into sections, and have a map from which people can choose the products they’d like to see. It’s great to give customers a lot of options, but you should still strive to give your page an organized appearance.

TIP! Make sure you invest some time to learn at least the basics of web design. There are many online resources that can teach you about key aspects of web design such as HTML and cascading style sheets.

Do not overuse AJAX or Flash. Most search engines ignore flash content within your website. Flash is unnecessary for SEO purposes, and a successful Internet site can engage customers without it.

When you link to another page on your site, use your keywords in the anchor text. You should keep customers on your page for as long as possible by providing them links to fresh content. Internal linking to previous articles will keep visitors on your site which will increase your ranking on a search engine.

Website Marketing

TIP! You may not realize it, but you already have the tools you need for a successful internet marketing enterprise. It is pretty simple.

Luckily, there is a great deal of information as to bettering your Website marketing skills. You do not even need to dig deeply into the subject. All you need to do is read articles like these and absorb the information given. They can help just about anyone with Website marketing. Watch closely and be aware of your results so that you can constantly improve.

How Video Marketing Can Grow Your Business

Do you know what video marketing is? Video marketing is just using videos to advertise yourself online. It looks easy, but there is some information necessary to understand first. By going over the article that follows, you’ll know everything you need to know about marketing via videos.

You can edit your videos when they are placed on YouTube so you should use this to your advantage. You can even add annotations on videos. This is a good time to put up a link and put in some information such as contact info.

TIP! To get your videos to go viral, provide excellent content. The equipment you use to shoot the video does not determine how many will view it.

Keep your videos relatively short: no more than 10 or 20 minutes. You can go that long only if you’re doing a very in-depth how-to video. On the other hand, a video focusing on general descriptions or advertisements should take no longer than 10 minutes.

Great titles are an excellent addition to already-great media during any online marketing campaign. A title that’s powerful and relevant to the video will draw people to it. A catchy title will captivate their interest. You should always think of a good title for your videos.

Video marketing is characterized by the short period in which you must grab the attention of viewers. The 15 seconds that start your video must count. You should put a small tease in the beginning of the video so that your customers stay interested.

TIP! You should have a screenshot of your site included in your video. This helps viewers realize how you have your site designed.

YouTube should not be ignored. It is really the first place you should begin your campaign. The hosting is free! It is also the third most popular website on the net. YouTube is more than just a video sharing site, it is a huge resource for people searching for information on the web.

If people have a hard time using one of your products, make a video showing them how things should be done. You will be helping people who have already purchased the product as well as those that have not yet gotten their hands on it.

Remember to add an opt-in mailing list form near your video. If viewers want to learn more about the video’s topic, they can sign up. This also allows you to pitch your product to them as well.

TIP! Show people how to use your products through video marketing. Demonstrations are particularly effective at getting people to become confident in products.

You have to consistently post fresh content in order for visitors to keep returning. Boring content just makes people angry. It’s better to give customers just a taste of what they want so they’ll come back for more. Intriguing content attracts more viewers.

Come up with a good introduction and conclusion for your video. State your name and position, the company name and what you are going to talk about. To finish, say the company name again and craft calls to action so that viewers will go to your site and make a purchase.

If the same questions keep coming up from your customers, address these questions with a video. Sometimes webmasters will make a separate FAQ page on their website. Another alternative is to produce a video that answers these questions. This also provides customers a choice of how they locate the answers to commonly asked questions.

TIP! You don’t have a great deal of time to capture your audience’s attention when it comes to internet marketing. Your videos’ first 10 seconds should be solid.

Jumping into your first video is the best method to start out. It is good to try new things and tinker through experimentation. In time you will develop a strategy that works for you. Use the advice here to help you along the way.

Only Those In The Know Use These Web Marketing Tips And Tricks

There are millions of different online businesses out there, and if you expect your particular business to be successful, then you need to implement some sound marketing techniques. This article will provide you with valuable insight for using Internet marketing to build sales and visibility. By following these suggestions you will have an increased chance for marketing success.

Flashy, dazzling websites might be a good idea in theory and might even attract some people, but the more distracting your site is, the harder it will be to keep visitors for the long haul. You will have around five seconds to bring their attention to your website. If they have found nothing to hold their interest in that time, then they will leave your site to browse elsewhere.

TIP! Look at what your competition is doing and learn what works and what does not work. Browse competitors’ sites to get ideas on marketing and advertising strategies, and then incorporate them into your own site.

To increase your income, you must generate more subscribers. Split tests, offering two versions of a page to two groups, are a great way to test a new website. You can then identify which website version will be more successful by checking the number of new subscribers.

Your site needs to offer something unique. This detail should have the power to attract site visitors to your website in search of your products or services. People will then investigate what else you have to offer, and that will bring your site legitimacy and helping your page ranking.

If you want to improve satisfaction with your website, create a frequently asked questions section. It will help you answer any questions your customers might have more easily and efficiently which solves their problem and increases the level of satisfaction they feel. The clearer the benefit is to your client, the better chance they will purchase goods or services from you.

TIP! Include something that is a niche or unique to your site. This can be a very effective means of increasing traffic to your pages.

Prepare yourself for any questions you may be asked. Whether their desire is conscious or not, everyone who visits your site wants to learn more. If they can’t do it on your site, (or it’s too hard to do) they’ll do it elsewhere. Providing them with detailed information satisfies them and will make it so they may buy from you.

There are all sorts of different marketing techniques you can implement once you open a business, but one you should never overlook is direct marketing. You can impart information regarding promotions and services to your customers via phone, email and fax. A lot of the data you need can be acquired through the yellow pages or through online phone directories.

With most cell phone companies, it is possible to get a second number linked onto a single device. Getting a number isn’t difficult, so make the time to do it.

TIP! Put in some time to develop the web design basics. Read about HTML, CSS and all of the other things that go into creating an effective site.

Stay informed with the various things on the Internet. Since the internet is always changing, it is best that you constantly research and acquire as much knowledge as possible as to what is taking place on the popular sites, so you too can stay up with the times and keep your customers.

A product-demonstration video is a stellar idea. This will give your customers a good idea of how your products work. Describe the product’s benefits and other pertinent information. You will be able to show the video on your blog or company social media sites.

To achieve your Web marketing plans, consider adding the quality content of a personal video interview with an expert in your business niche to your website features. You can provide a written interview or do it as an audio or video. The interview itself will build your reputation, just because of its existence. Plus, the right interviewees will bring visitors of their own and increase your traffic.

TIP! Believe it or not, everything you need for a successful internet marketing career is already at your disposal. You don’t need elaborate software or a wild, far-fetched scheme, you only need yourself.

Think about bundling your merchandise with products of the same type and offering the bundle as a bargain sale. In your advertisements, make sure to thoroughly explain the details of your offer.

As mentioned above, you can increase your online visibility through the use of focused Website marketing. Most consumers now turn to the Internet to find the products and services they need. Online marketing also allows you to target your advertising to a specific audience.

When You Use Our Affiliate Marketing Tips And Tricks, Success Will Be Yours

As the Internet becomes more and more important to our daily lives, companies that want to succeed, need to focus their marketing efforts on the Internet. If you would like to give it a try, the information in this article could help you. Your marketing will improve and your profit grow by using this great advice.

Internet marketing recognizes and solves problems for customers. Every day, you will have to solve problems in your business and help others as well. By helping others with problems, they will ultimately become great customers that return year after year.

TIP! Before even thinking about getting your website ranked, you must put together a well-planned, organized site. This is the first thing a online business owner should know.

To promote your product to the audience before the sale, introduce them to a page that is specifically about the merchandise, like a video. If people can imagine themselves using a product, they are far more likely to buy it. This shows that you would rather inform them about the product than make a sale, leaving them the option to buy or not.

Building a squeeze page is one tactic for building your contact list. This is a good way to get a customer to join your email list. You could even offer an inexpensive promotional item to those who choose to provide their information. This makes them feel like they are getting something in return for giving up their valuable information.

Use captions every time you use a picture on your website. The search engines scan keywords in the captions to determine whether or not the keywords searched will land the seeker effectively on your page. When you have relevant captions on your images, your rankings are sure to rise.

TIP! Create a FAQ on your site. Given that you want to sell your products, you should aim to make them the right answers to the questions whenever possible.

A regular blog keeps people thinking about your products. By writing a blog, you have access to another way in which to keep contact with your customers. Blogs also give your website a lot of extra content, which appeals to search engines and will improve your rankings.

Internal Links

When you are using internal links, be sure that you don’t forget to use keywords. Your page index relies on individuals spending time reading your content. If you link to relevant content, you will save your customers hassle and encourage them to read further. Internal links are a free way to advertise to current customers and to help get you more hits from other advertising avenues.

TIP! Use a image that goes to your sales page by getting customers to click on images. The image can use lettering that matches your article’s font and be placed at the article’s end.

There are all sorts of different marketing techniques you can implement once you open a business, but one you should never overlook is direct marketing. Make sure to open the lines of communication with your customers through fax and email. There are many ways to get the information of potential customers, including websites and the yellow pages.

Give customers the option of rating and reviewing your products, along with explaining their choices. Once a buyer has given feedback that illustrates the strong points and weaknesses of a product, other potential customers can make a more-informed purchasing decision. You can use honest reviews and ratings to improve your product offerings, too.

Here is some great affiliate marketing advice! Make sure your customers know that your site is super secure and that their personal data is not at risk! All of your pages should include the privacy policy for people to view. Doing so will provide visitors confidence that you conduct business in a safe manner. Let them know that their personal information will never be jeopardized because they have chosen to make a purchase from you.

While Internet marketing may seem daunting, it uses the same basic principles as traditional marketing. Apply these ideas and maximize the success of your business quickly.

Awesome Video Marketing Tips That Can Help You Out

You can improve your business’ sales via video marketing. It seems simple enough, but you might be surprised at how much goes into a successful video marketing campaign. There are a lot of things you must think about when you’re thinking of getting into video marketing. Read along to figure out some tricks you can use to make your video marketing campaign go as smoothly as possible.

If you choose to put your videos on Youtube, learn to use the editing features. You can even add annotations on videos. Use this feature to add some information, share a coupon code or a link to your site.

TIP! Optimizing your videos is key. When you upload to various sites, the titles and descriptions for your videos must be different.

The way to have your video go viral is to focus on excellent content. Your videos don’t have to be the most professional to get a lot of views. In most cases, the only thing needed to entice an online user to watch your video is an indication that it can offer valuable insight or solutions. Quality is still important, of course, so get the most from your money by investing in quality equipment. A professional, finished product is a must-have.

Production Value

When you make content for video marketing, don’t worry too much about the production value. A high production value does not actually equate to getting a good return on what you invest into it. Even large companies have used cost-efficient videos to generate a high number of sales.

TIP! A big mistake in video marketing is to get caught up in production value. Spending a lot on your video does not necessarily result in a good return from your investment.

People online today have short attention spans. The initial 15 seconds of the videos you make are the most important. During this time, provide an interesting viewpoint or some type of teaser in order to catch their attention so that they watch the complete video.

If your customers are having issues with one of your products, do a tutorial. By demonstrating a difficult product, you will solve existing problems as well as prevent others. Customers will see the use of your product and be more likely to purchase it.

When you go to any public event, such as trade shows or conventions, take a camera with you. You might get some great footage from a expert in the area, or you can just show cool innovations that you see there. Have someone record any talks you give, too.

TIP! You don’t have a great deal of time to capture your audience’s attention when it comes to internet marketing. You have to catch their attention within 10 seconds.

Always keep your content fresh and engaging so your viewers will keep returning. Boring content will only drive away customers and hurt your business. You should try to make people want to see what else you have to offer. If you have intriguing content, the viewers are sure to follow.

Don’t try to get everything done by yourself. Other people may surprise you with their take on your product. Hold staff brainstorming sessions, and talk to folks you know to get good ideas. Have these sessions regularly to ensure you are constantly on top of your niche and advertising.

If videos are not your thing, you can make it so others make them for you. Give a prize to whoever can make the best video. Let all entrants know that their videos may be used for advertising, though.

TIP! Working with a team is beneficial for quality videos. You can use members of an organization, or your family and friends instead of just your coworkers.

As this article said in the beginning, it’s a great idea to use video marketing to get more people to take notice of your business. Try using these tricks and tips to succeed with your videos. Make a thorough plan and follow it completely for success.

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