If you just want to learn more about inbound marketing you can get the recordings of the previous classes here and if you like them drop me a comment bellow.
I found this video on YouTube. I have seen a similar presentation live and it taught me that it doesn’t matter if you are the future president or you are a small business owner you have access to the same tools and head for the same results. Enjoy the video and leave your opinion below.
I was writing last week about the challenge launched by PayPal. If you cannot sleep until you solve the mystery here is the solution: you have to go to https://www.x.com/confinity/, enter the word you see on the screen and then enter the Konami code in order to enter the site. Then you will find out what is all about but I will not talk about this now. Instead I will ask what do you think? Is this type of promotion effective? What PayPal is trying to achieve in this way? Are you thinking to use a similar scenario to promote your product?
The second session of IMU trainings has ended. Besides the great program and the famous speakers here are my 5 takeaways from the Inbound Marketing University:
1. New friends. If you enroll in an offline training you sure will get new friends. But what about an online course? The ways of making friends are somehow different. You cannot get out for a drink with them because they may be on the other side of the world but you still chat with them and you can find a lot of people with the same interests. And yes, I got some new great friends from IMU.
2. New community. For this all the kudos go to Hubspot. They created a cross platform way of interaction that is very efficient and keeps the community growing. You can contribute on forums, write new stories, give a hand to other IMU coleagues or ask for help and get the best advice available in the field.
3. New business ideas. The presentations generated some new business ideas. A few of the IMU graduates started their own business while others are making plans for a new launch. And if you plan to start on your own IMU is a good place to start.
4. Unlimited learning resources. Once you start learning new things you should never stop at least because things are changing quickly in the Inbound Marketing field. IMU and Hubspot are not only offering great learning stuff but they continue to create new webinars, tools andcase studies so you can be on top all the time.
5. A real-life case study. The IMU case study and experiment is not over yet but it already showed a lot of proven ways to market on the web. This is the best lesson one can have.
What were your takeaways from the IMU? Just place a comment below.
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