Your Business Will Boom With These Website Marketing Tips

marketing tipsAre you a business owner looking to expand your demographic and increase profits exponentially? If so, internet marketing might be just what you are looking for. You have the potential to reach every computer user when you use Online marketing. Continue reading for tips on how to optimize your experience with website marketing.

You already have all of the tools that you need in order to be successful with online marketing. You are perfectly capable of achieving your goals without help from software programs or gimmicks. With plenty of thought and effort, you will work through your decisions and strategies when it comes to marketing.

A website can have several sections, each with a different type of product. It is important to incorporate variety while still maintaining a structured page format.

 

Video marketing is an awesome way to generate interest in your business. Sometimes there is no better way to grab a customer’s attention than by posting a compelling video about your product. Increased visibility will increase traffic and improve sales.

It can be a bit overwhelming when you try and decide exactly what type of business you want to create. Think about your interests, and narrow the list until you can see a clear winner. You should pick a website niche that you are familiar with and that you also enjoy. Having a definite goal will make marketing your site a lot easier.

TIP! Watching what your competitors do is a key aspect of the Internet marketing game. There is competition in Internet marketing, no matter how tiny you think your niche is.

Your emails are very important when you are Affiliate marketing. Take steps to protect your email correspondence. Although free webmail is great, you have to be wary of services that automatically delete older messages. Complete access to your email history is absolutely vital. If you want the most security and the most features for your mail, try setting up your own archiving service by

 

using an actual web host’s features instead of those free mail services.

Because of the internet, doing business can be much more anonymous. Businesses that rely on creating a personal connection with their customers will find this tool incredibly effective.

You can increase your site traffic by blogging. It is important to update your content and keep it current by updating it regularly. Visitors who want and expect to follow frequent updates will stop by your site o

 

 

ver and over again.

TIP! Putting a blog on your website is a great idea if your business is finding it hard to add new content regularly. The thing here is that content is always king on the web.

By implementing even a few of these tips you should see an increase in your profitability. Internet marketing is a very powerful tool to promote a business. If you use these Web marketing tips, you will watch your sales increase and your profits soar.

Photo: JuliaPayne1958

Tips For Successfully Running An Email Marketing Campaign

Email campaignWhen you are looking for new ways to raise the visibility of your business, you may want to consider marketing via email. Many businesses have found great success by using e-mail to connect with their customers. This article contains several techniques to help you make your business’s email marketing campaign a success.

Create a sales list that is extremely targeted to groups of people. You can achieve this by having your best customers tell whoever they know to join your mailing list. Making the list sound like it is very exclusive will help narrow down your target audience and it will also give your mailings a feeling of authority.

You usually don’t want to send emails around major holidays. People are likely to be away from their offices and computers or just preoccupied with other matters. There are always going to be exceptions to any rule. Perhaps you want to target a Black Friday deal or a Cyber Monday special.

Always ask permission before sending people marketing email. Most consumers have no interest in receiving anything spontaneously peddled to their personal email accounts. If you’re sending out email that people don’t want, you risk harming your business. Concentrate your efforts on marketing strategies that are well received.

If you keep track of your subscriber’s birthdays, be sure to send out a birthday email. You can have your system set up to automatically send out birthday messages on the correct day. You may also consider including a special discount good for a week or so after their special day.

Ensure that your audience is targeted correctly. After you have accumulated some readers, try to get them to pass the good news about you on to others. Include a link to subscribe at the top of your emails so that anyone who receives a copy that has been forwarded from a friend can sign up as well. This is another way to grow an email list organically.

Create rich and relevant content in your emails in conjunction with sale information. Give subscribers unique articles and things that might be unavailable on your site. Include special offers from your company, as well. Make sure to send emails even when you aren’t selling anything, like during holidays.

Build your subject line to grab attention. An incentive offered within the subject line can increase your chances of the recipient reading further. Get their attention by giving out free products, discounts or anything else you think they will pay attention to because they want to get in on the savings. An awesome subject line is proven to get more reads, so don’t overlook it.

One important tip that all email marketers should understand is that you should always keep your branding consistent. Your business name and subject line are an important part of your brand just like your design is. Keep these as consistent as possible from email to email, so that customers recognize your marketing materials. People will wonder where an email came from if it doesn’t look like your brand.

Focusing on email marketing can be a smart decision when you are trying to promote your company. Put the tips you read in this article to use to make sure that your e-mail marketing campaign is what it needs to be to stand out with your customers and make the right impression.

Photo: Pacdog

Four Tips To Increase Engagement On Your Site

Every internet marketing strategy has at its basis a website that engages visitors and drives them deeper into the content on that website. This concept is known also as site stickiness makes a difference when it comes to your company’s brand awareness, customer engagement, and financial bottom line. Here are four tips that you can use right now to help make your website more engaging.

1. Create an image strategy for your website. Images say more than words. If you have a Facebook account you will see that whatever image you post it will generate more reactions (Likes, Comments) than a text post. One of the buzz topics in Internet marketing today is building an image strategy, or rather putting images to work for you.  Also a good choice of images makes the difference between people staying or leaving your site. In most cases visitors decide in less than 10 seconds if they are going to read more on that site or close that window. You need to grab their attention and keep it in the most effective way possible, which is where images come in. Find places where images can tell the story just as well as words, and use meaningful  images and create infographics that convey your message. This  will keep your visitors engaged for longer, leading to more page views and opportunities to take action with your company.

2. A clean, simple navigation is another key to site stickiness. If visitors can easily get where they want to go, they will stay on your website. Beware of overwhelming navigation tricks like lists within lists. Stick to as few navigation links as you need to initially lead your visitor to take another action on your website. Also, keep your main navigation ‘above the fold’, meaning the visitor should not have to scroll the page to get to your important navigation links. If visitors can’t initially see what you want them to do, then you are risking to loose them.

3. Develop engaging, relevant content. Too often many sites are sticky but then the content is not engaging so interested visitors will leave. Your content must be relevant to your company, and most importantly, it needs to be engaging and to persuade your visitors to do what you want. Nothing turns off a visitor more than dull, merely functional content. If you feel your content is not up to the challenge, read Copyblogger or Problogger articles and improve your copy writing skills . They have tons of excellent resources available that can teach you how to create more engaging content.

4. Offer free research, white papers, and case studies. Your visitors may be very interested in learning other people experiences when using your products or services. They may be intrigued to discover new research related to the topics relevant to your business. Free white papers and original research can really engage visitors and keep them glued to your website for longer. Consider developing an annual study related to your company’s market that you can feature on your website every year. Also this is a good strategy for building your email list. Just offer free research, whitepapers or case studies in exchange for people enrolling to your mailing list.

With increased site stickiness, you’ll see your page views, and ultimately sales, jump exponentially. Take action on these tips today, and get ready to watch your business grow.

Photo credits:  Enokson

How to blog effectively?

Who rules the internetYesterday I found an interesting post on Dan Schawbel blog. The debate was Conversation or Content. Who rules the Internet? I think that in the first years the Internet we had this split (Web 1.0). We had either content (websites mostly static) or we had conversations (forums). The model was not perfect so we improved it and Web 2.0 was born. And so came the blogs.

What defines a blog? A blog has two very important characteristics:

  1. It offers the possibility to quickly and easily create and publish your content
  2. Has a mechanism that allow readers to leave comments or another form of feedback

If you miss any of the above you do not have a blog. For sure you can argue that Seth Godin for example, does not accept comments. You are right but he accepts trackbacks which is a form of feedback.

Coming back to conversations or content discussion we can see that a blog has both. It has content created and published usually by the owner and it has the feedback mechanisms that spark the conversations. And that’s why blogging got so much traction. In 2008 13% of the US population was maintaining a blog. This will increase to 17% form the US population by 2013. The readers of blogs represented in 2008 45% of the US population and they will increase to 58% by 2013. This means that by 2013 128 million people in the US will read blogs while 38 million will blog.

When you start blogging the first thing you have to decide is what to blog about. If you are blogging for business you should ask yourself who are your customers and then figure out what are they interested about. Statistics show that you will find your blogging “voice” and you’ll figure out how to blog after creating the first 30 posts.

By now you should have a lot of questions: How to blog? Is blogging for me? What platform to use? What should I write about? What layout should my blog have? What theme should I choose? What domain name? Most of these questions will be answered in the first class of Inbound Marketing University that you can watch below. Learn how to blog, enjoy and if you have more questions or comments, post them below.

How to Blog Effectively for Business (GF101)

Photo credits by Courtney Bolton

Blogging can be much simpler

Simple BloggingWhen I first started to blog, I wanted just a simple platform for my thoughts. Then I found out that I need to know a lot of things. I had to learn and test different platforms (WordPress, Joomla, Drupal), themes, widgets, plugins, SEO, SEM and so on. It’s been a great journey but I could not help to think that it could have been simpler. Now for each blog I use the same platform (WordPress), for most of them I use the same theme (Thesis)  I have a set of plugins that I use.

Today I found a great offer. The problem is that it expires on June 4th so if you want to take advantage of it you should act fast. You can get the Thesis Theme bundled with a plugin (ScribeSEO) for which you will get a discounted price ($27/month instead of $97/month) for as long as you choose to use the product. And everything comes with a 30 day money back guarantee.

How it all works? It’s as simple as 1-2-3:

1. Purchase your Thesis theme from here

2. Email me your order reference number that you received form DIYThemes and I will send you a special code for getting the ScribeSEO Advanced plugin for $27/month (instead of $97/month).

3. Sign-up for ScribeSEO Advanced here before June 4th 2010 using the code I sent you.

Here is what you will get in this bundle:

The renowned Thesis Theme used by Chris Brogan (chrisbrogan.com), Brian Clark (Copyblogger.com) and many other. Thesis is the search engine optimized WordPress theme of choice for serious online publishers. If you’re a blogger who doesn’t understand a lot of PHP, Thesis will give a ton of functionality without having to alter any code. For the advanced, Thesis has incredible customization possibilities via Thesis hooks.

With so many design options, you can use the template over and over and never have it look like the same site. The theme is robust and flexible enough not only to accommodate a site like the ones here, but also to enable the site to run far more efficiently than it ever has before.

Go on a guided video tour of Thesis and see the amazing things you can do with this theme!  You’ll love it.
Check out the Thesis demo site
See more Thesis-based sites in the gallery showcase

ScribeSEO plugin helps writers create content that gets found online, and that’s become as valued and important as any old scroll or parchment.
Scribe is an SEO software service (web-based and a WordPress version) that analyzes the content of web pages, blog posts, online press releases, you name it… at the click of a button.
The Scribe API then reports back and tells web writers, bloggers, affiliate marketers, and small business owners how to tweak their content to get more search engine traffic, all while maintaining quality reader-focused copy.
It’s like having an SEO expert as an editorial assistant.
What’s innovative about Scribe is in the way it differs from typical SEO tools. Instead of asking you for a keyword phrase and then pushing you to construct content around it, Scribe:

  • Analyzes what you’ve already written, preserving your natural flow
  • Reveals what search engines will think you’re writing about
  • Suggests changes to better reflect the language searchers are using
  • Guides you through remaining content elements based on SEO best practices

With Scribe you’ll:

  • Optimize content faster
  • Eliminate guesswork about keywords
  • Employ SEO best practices
  • Preserve maximum readability
  • Increase targeted traffic!

Find out more about ScribeSEO or take Scribe on a free Test Drive now.

Image by Ella’s Dad

I am a Thesis and Scribe affiliate but this is the only way I can make this great offer.

Learn Internet Marketing from Chris Brogan, Darren Rowse, Brian Clark, Leo Babauta and many other

Whatever we do, we need marketing. Whether is for selling our products, for getting a better job or just for strengthening our personal brand we need to employ certain marketing techniques. But how and where can we learn these techniques?

There a tons of sites that offer free or paid advice. But it takes time to find those sites, then to try what they are teaching and find out what is working for you or not for your business.

There is another way to do this. We can find out who are the gurus, ninjas or experts in marketing and try to reach them, participate in their seminars and learn from them. The main issue is that we cannot stop learning while new things are discovered every day. So we need to establish a relationship with these experts and participate at their seminars regularly.

But I found a better way. The Third Tribe Marketing. It was founded by Chris Brogan (New Marketing Labs), Brian Clark (CopyBlogger), Darren Rowse (ProBlogger.net) and Sonia Simone (Remarkable Communications). to provide the most effective Internet marketing information available, not just from the founders, but from people that master this art.

Since I joined the Third Tribe I more than 10 hours of audio content:

Product Launch Strategies: What Always Works and What’s Working in 2010

Jeff Walker & Sonia Simone

How to Get Your Customers to Do Your Best Marketing for You

John Jantsch & Chris Brogan

Email Marketing Strategies that Work

Sonia Simone & Brian Clark

Action Email: Copywriting Tips for Insanely Effective Email Marketing

Dave Navarro & Sonia Simone

Internet Business Models: Part One – the Problogger model

Darren Rowse & Brian Clark

Internet Business Models: Part Two – the Chris Brogan model

Chris Brogan & Sonia Simone

Internet Business Models: Part Three – the Copyblogger model

Brian Clark & Sonia Simone

Internet Business Models: Part Four – the Zen Habits model

Leo Babauta & Darren Rowse

The Quick Start Guide to Making Money Online

Johnny Truant & Sonia Simone

Advanced Affiliate Marketing with Social Media and SEO

Brian Clark & Glenn Allsopp

This plus a lot of new marketing content is what you’ll get if you join Third Tribe Marketing today. You will get also a lot of useful advice on the forums and you’ll find a lot of new friends ready to help you. And if you join before June 1st, 2010 your membership fee remains locked at the current price ($47/month) for as long as you will enjoy the community. If instead you choose to join after June 1st the price will go up ($97/month) so better join today.

SEO got simpler

In the last couple of weeks I have launched a new site. It’s called Personal Brand Grader and it delivers advice and tools for improving your personal brand but this is not about what I want to talk today. Instead I will tell you about a tool I have found when working on Personal Brand Grader. It’s called ScribeSEO and it helps optimizing your blog posts for search engines.

When we write a blog post or any piece of internet content we have to take into account a lot of things like the number of words a post should have, the frequency of the keywords present in the article, their prominence or density, what tags you should post for your article and so on. Unfortunately Scribe will not write the post for you. Instead it will give you the statistics for your article, it will give you a grade based on how optimized is your piece of content, it will recommend the tags for your post and it will give you a lot of advice on optimizing your article and changing keywords. I have used this service for the past month and it is just brilliant. It has optimized my posts from the beginning (before posting them) and it has also educated me on what I should consider when writing a headline, description or the body of the article. So in time I managed to get high SEO grades on my articles from the first analysis.

The SEO service is developed to be either a WordPress plugin which is great for those that use WordPress to power their blogs. You just have to press a button and your post gets analyzed and optimized. It has also a web based version. With this last one you can optimize any piece of content, grade it and when you are content with what you got you just have to copy and paste it in your CMS (Content Management System).

The only downside of this service is that you have to pay for it. The price starts from $27 a month for 30 evaluations which is more than enough if you have just a blog. You can choose the publisher option that gives you 120 evaluations for $47 or the advanced option where you have to pay $97 for 300 SEO evaluations.

10 things to promote your blog posts

Now you have started a blog but for different reasons people are not getting to your site. What are the 10 things that will drive traffic to your site?
1.Great Title. Whatever the post is about you should look for catchy titles. Most of the viewers will read your post only if the first thing they read makes them click your post. In most cases we decide what is interesting and what’s not in a matter of seconds (less than 10 seconds) and the only thing we can read in this short time is the title of the post so have a great title and you will increase your chances of having me reading the rest of your post. If you are reading this post means that the title I’ve chosen made you click on it.
2, Great Content. In real estate there is a saying that there are 3 things that are important to make profit and these are: location, location and location. That means that if your property is in a good location then you sure can make money from it.
For your blog if you have good content you will get noticed and your blog will get big numbers of visitors. If you have a good title but the content is not so good you will have traffic but of low quality and with increased bounce rate (the percentage of your visitors that leave your site in less than 10 seconds). What else can you do to drive traffic to your site?
3. Optimize your post for Search Engines. When you write a post be sure to complete all the meta fields such as description, keywords and so on (keywords are not used by Google but the other search engines may use them). Verify if your keywords appear in the body of your post frequently enough and get as many inbound links as possible. These will help the search engines to index your post and to rank better in the search results. You can have plugins that help you optimize your blog. I use All-In-One-SEO plugin for WordPress on this blog.
4. Social bookmarking sites. Submit your post to social bookmarking sites such as Digg, Delicious, StumbleUpon. One very important thing for getting found is the number and quality of links to your blog and your post from other sites. By submitting your post to social bookmarking sites you can get quickly some links to your post. You can use plugins on you site so that people that liked your post can bookmark your post.
5. Social Media. Promote your post through social media. Write a tweet, update your status in LinkedIn or Facebook. Your followers, friends or connections will be the first to visit your article and comment on it. From my experience, depending on the moment I tweet about more than half of my twitter followers are clicking on the link to my post. If you have huge number of followers this is a great way of driving traffic.
6. Newsletters. This is a classic one, if you have a newsletter you can advertise your post there.
7. Blog comments and Forums. By posting relevant comments on other blogs you benefit of the traffic of the other site and drive traffic to yours. In most of the cases you will not get SEO credit for the links posted in the comments (while the comments may be set not to be followed by search engines) but you may get real visitors. Forums are another grate way of posting links to you article. You can answer to a user question and just ad “by the way, I’ve wrote a post on this topic and here’s the link”.
8. Pitch other bloggers to link to your post. I do this mostly offline when somebody is asking for my support, I give him my advice and then tell: “by the way, I’ve written a post on this subject, If you are interested in more details here is the link”.
9. E-mail signature. You interact daily via e-mail with people. Buy writing a link to your post in your signature will make these people aware of your post. Remember that people that know you, that trust your opinion are more likely to read and comment your post than perfect strangers.
10. Directories. Depending on your post you can submit your article to different sites that let you post news with links to your article. I use the Inbound Marketing site for submitting my stories related with inbound marketing. You can search for similar hubs in your niche.
These are the ways I promote my posts. Do you use the same? Do you have some other? What are your best practices? Share them bellow.

Wondering what I was doing?

If you were wondering what I was doing here is the answer. I was trying to figure out a way for my name to appear on the posts I make instead of the well known “posted by admin”. But I found out 2 ways to do this with WordPress (the CMS that I am using on this blog). For those that have the same issue here are the 2 ways:

1. The easiest way is to go to your profile page (Users->Admin) and choose your name as your nickname instead of the default admin.

2. The other way is to create a new user for you (go to Users-> Add New) with your name. In this way WordPress will display your name (your new user name) as the one that published the post. The only thing that you have to take care is to log in with the new user name and password.

Have other issues with WordPress? Drop a comment here!

5 reasons to share your knowledge

When you start blogging many people do  not know how much of the information they have to share. The main fear is that people that read that blog, using the information provided can do what the owning company is providing.

In my opinion this is a false problem. There is a lot of information over the internet regarding SEO (Search Engine Optimization) and still a lot of companies have enough market to grow. Also the information regarding the diagnosis of specific diseases and their treatment is available on the web, but still you hardly find patients that are putting their diagnostic and treat themselves based on that information.

Here are my 5 reasons to share all your knowledge:

1. The more you share the more you will be seen as an expert and when I have a problem I will ask an expert to solve it for me

2. By sharing more information you will build a tribe of followers that may refer you as an expert in that particular field resulting in increased sales

3. If more people are following you and training in your subject area of expertise you can extend your business to training those people meaning again more sales

4. Not everyone has the resources and want to invest in learning from the information you share. Sufficient people will not have the time or the will to learn and they are your target clients

5. By opening discussions you open yourself to new points of view that may enable you to innovate the domain in which you have expertise. In this way you will maintain your competitive edge.

Dan Ronken elaborated more on these reasons and got to the following reasons:

1. Unselfishness attracts future customers

2. Building community

3. Helping others succeed. The old adage, “Give a man a fish feed him for a day, teach him how to fish, feed him for a lifetime.”

4. Hence a foundation of capitalism, right? Specialization.

5. Open mindedness

What do you think? Are these reasons enough for you or you want to add some more?

Related Posts Plugin for WordPress, Blogger...