Why Video Marketing Helps You Make More Money

Are you the owner of an Internet business? Are you interested in getting some great ideas for marketing your products? If you do, video marketing might be what you were looking for. When you create and post online content, you are capable of attracting new and interested customers while also informing them of your capabilities. Read on for more information.

Keep your videos relatively short: no more than 10 or 20 minutes. If you’re showing off a product and how to use it, it can take you over 20 minutes, and that is no problem. However, if you’re just advertising or keeping them up to speed, then your videos should be no longer than ten minutes.

TIP! Don’t think that customers will watch really long videos. If you’re showing off a product and how to use it, it can take you over 20 minutes, and that is no problem.

Video marketing has to compete with the extremely short attention span of the potential customer. The first 15-20 seconds of your video are crucial. This is the place to have a unique perspective and hook the viewer.

Remember that actually making the video is just half the battle. You still have to promote your videos. Applying the best marketing strategies will ensure that you have better click-through rates. You might have made the greatest video in the world, but people need to know where to find it.

You shouldn’t neglect YouTube. Start your video marketing campaign here. You get free video hosting. In addition, your video is hosted on the website that receives one of the highest number of visitors on the internet. Not only is it the most visited video site, it’s also a highly ranked search engine.

TIP! There should be a screen grab of your website within your video. This lets viewers become a little more familiar with it.

When you go to a convention or other event, bring along the recording camera. During this time, solicit on-camera interviews with other professionals — even a brief clip will do. Alternatively, you may edit the footage to create and upload a documentary of sorts. If you are speaking at the event, have someone film your talk.

Write a script for your introduction and closing of each video. Information to always include is who you are, your business name and the video topic. Be sure to say your business name again at the end of the video, and then encourage your viewers to take a look at your site and make a purchase.

Learn what makes a video successful or not. Of course, you can just try to guess about the success of your video. It’s better to check out the hard data. Look at things like how many people have watched your video, how much of the video they watched and more.

TIP! When promoting products, videos can demonstrate proper use. This is a way to help build up confidence in what you are selling.

Don’t forget to share, share, share that video. Send it to family and friends through email. Start a blog on your website about the subject. Let current customers know about it by sending an email message or other type of communication. Don’t forget to use social networking sites to get the word out. Spread the word to everyone!

It is hard to hold people’s attention for a long period of time. The optimal length for a video is around three minutes. If you go on longer than that, viewers are more likely to click away. Aim for a video that’s roughly three minutes long – five at the very most. Short and sweet is always a great motto.

Perfection is overrated. It does not take perfect equipment to be successful. A webcam or a basic camera will be enough. If you have a smartphone, you can use the camera that comes standard on it. Just create great content and stay professional and it’ll work out.

TIP! Video marketing is all about getting to the point quickly. The first 15 seconds of your video are crucial.

Try to use some music. Think back to some of the memorable commercials you’ve seen in the past and you’ll soon learn the positive impact that music can have. What music would work in your video? This way, you’ll send out a more effective message to people. Music is especially helpful to video makers who don’t want to be seen on camera.

Video Marketing

Videos are becoming an increasingly popular way of marketing. Business that use video marketing tend to be more successful. Implement the tips you’ve just read, and you’ll soon find out how effective video marketing can be.

Count On Video Marketing For Your Business Future

Video marketing provides the means to improve your business. Yet, making the right video, that stands out, is more than just shooting and posting. Video marketing is a complex discipline but the results are excellent. Keep reading to learn some information regarding video marketing.

An excellent method of engaging with your viewers is video marketing. Get customers to submit any questions they have concerning your products or industry and answer them in video form. If possible, offer a prize or incentive to customers whose questions were used in the clip.

20 Minutes

If your marketing video is more than 20 minutes in duration, you might run into problems. If you’re showing off a product and how to use it, it can take you over 20 minutes, and that is no problem. However, if you’re just advertising or keeping them up to speed, then your videos should be no longer than ten minutes.

Titles are key for a great video marketing plan. Make sure it relates to your video and is easy to remember. This is what will get them interested in what you have to say. You should make the titles of your videos eyecatching.

TIP! Production value is not the most important consideration in producing your video marketing content. In most cases, it’s not the technical brilliance of the clip that achieves the desired results.

Don’t forget about YouTube. You should begin your video marketing campaign here. You get free video hosting. YouTube is viewed by more people than most other websites, it has the third highest viewership of any website. It is the most widely visited video site on the web, and it has the reputation of being the second most widely used search engine for videos.

Use a consistent tone in your videos. You can either remain serious and create educational videos or adopt a lighter tone and entertain your viewers. Consider both the product or service that you want to market, as well as the demographic you want to reach. Understanding your audience can really help you to grow your business successfully through video marketing.

Any event is a good time to take a video. During this time, solicit on-camera interviews with other professionals — even a brief clip will do. Alternatively, you may edit the footage to create and upload a documentary of sorts. Also, should you be speaking in public, it should be recorded.

TIP! Focus on a certain topic and choose a descriptive title filled with keywords. Make sure your titles are relevant and interesting to draw viewers in.

Write a script for the intro and outro for your video. You will have to say who you are, what company you represent and what the video is about to start. At the end, again state your business name and include the call to action so that viewers will be encouraged to make a purchase or visit the website.

Keep an eye on your videos to see if they are connecting with people. You may start with guessing at how many viewers will respond to your video. If you have actual numbers available it will be much more helpful. Look at the hits your videos you make get, and see which ones get more and try to figure out why.

Video Marketing

TIP! Video marketing doesn’t give you much time to catch viewer attention. The first 15-20 seconds of your video are crucial.

As we said before, a excellent way to get more business is to use video marketing. As you proceed, utilize what you have learned here, and elsewhere, to full realize success when you implement a video marketing strategy. Make a thorough plan and follow it completely for success.

Top Video Marketing Techniques You Should Master

You need to take advantage of as many good opportunities as you can in today’s world. Video marketing can provide your business with that decisive edge. This article has advice that will help you use video to market your business.

Don’t be intimidated by video marketing. A decent camera is all it takes to start! You can film the day-to-day operations of your business or impart a few tips to your viewers.

TIP! If you plan to make marketing videos, they need to be brief and concise. Many folks have small attention spans and need to grab relevant information rapidly.

YouTube is the most popular sharing site, and is worthwhile for its video editing features and analytics alone. You can, for instance, add annotations to your video. As a result, you can publicize a link, give out useful facts or provide viewers with a discount off your product.

20 Minutes

Make sure all your videos are 20 minutes or less. If your video includes a product demo, you can spend upwards of 20 minutes, if necessary. If you just want to get your name out there or give them a deal, do not go longer than 10 minutes.

TIP! Video marketing gives you a way to keep in contact with your audience. Invite potential and established customers to submit ideas and queries about your brand and products.

When you produce video marketing content, do not get stuck on the production value of your content. A high production value does not actually equate to getting a good return on what you invest into it. Industry leaders have actually done quite well by using basic how-to content made by in-house employees.

When making a video to promote a product, include an active link where they can go to purchase it. It’s best if the link sits inside the player, but works in the description if that’s not an option. This will keep the link in one place even if your video gets embedded or shared.

Your content must be engaging. Business videos can be interesting, fun, or newsworthy. Putting your videos on a hosting site such as YouTube may attract more visitors, but not if your videos are dull and uninteresting. Everyone is looking for useful information, not a simple commercial. Interesting videos ultimately increase traffic.

TIP! You do not have to have a professional record your video for you. Professional gear isn’t required if the picture is in focus and properly balanced.

If you are going to a convention, a trade show or any other kind of public event, bring a video camera. You’ll probably end up meeting people that are experts in your field that you can get interviews from. If you’re doing public speaking, have it recorded.

Come up with a good introduction and conclusion for your video. Information to always include is who you are, your business name and the video topic. To finish, say the company name again and craft calls to action so that viewers will go to your site and make a purchase.

To help grow your business begin using videos in your marketing campaigns. Use the advice you’ve read here to get creative. You have tried really hard with your company, so try hard with your video. This could really propel your company to the next level.

Learn The Professionals Tricks To Video Marketing

Perhaps you have heard the term “video marketing” but been unsure what it means. It basically means implementing videos online in your promotion. You can use it effectively to market your products. Continue reading to learn the basics of video marketing.

The larger your library of videos, the more success you will have. As you upload and promote more and more videos, your target audience will look forward to your latest and greatest offerings. This will help to draw in different types of viewers, thus giving your business much more exposure.

20 Minutes

Do not expect customers to watch a video that is longer than 20 minutes. If your video includes a product demo, you can spend upwards of 20 minutes, if necessary. If you just want to get your name out there or give them a deal, do not go longer than 10 minutes.

A great tips to start is to create good titles. Make sure it relates to your video and is easy to remember. This will spark interest in things you want to let them know about. Don’t rush the creation of great titles.

TIP! If you choose to put your videos on Youtube, learn to use the editing features. You can put annotations on a video, for instance.

You shouldn’t neglect YouTube. Many times videos begin here. It provides you with free video hosting. It is also the third most popular website on the net. This is the second most trafficked online search engine, not to mention the best-loved video site.

Are your customers having trouble using your product? If so, then create a tutorial video that will instruct them on how to properly use it. On one hand, you will have cleared up any problems and potential customer service issues. On the other hand, you will present a strong and favorable image of your company that is sure to appeal to potential customers.

If you want to sell products, it makes sense to use a link that will direct them to a point of purchase. Try to include the link inside the video player. Doing it this way will keep the link with the video just in case someone shares or embeds it.

TIP! Your titles are very important. People need to get hooked.

If you have several employees or colleagues, encourage them to get involved with your video marketing project. The ideal person is someone personable and good in front of the camera. You should not hesitate to feature more than one employee or colleague in your videos.

Always request something of your loyal viewers when publishing a video online. This is commonly referred to as a “call to action”. Provide an attractive hyperlink beneath video content and encourage viewers to register for services on the landing page. This makes it easier for your viewers.

Honesty is key to connecting with people. Don’t waste your time and money touting a product, service or idea that you cannot personally stand behind. If you speak honestly, people are much more likely to gravitate towards you and come back to check out more videos.

Video Marketing

Video marketing can be a powerful tool for communicating with a wide audience. Using what you learned here, you can bring customers to your site. Use these tips as you begin your foray into video marketing.

Try These Suggestions For Your Next Video Marketing Program

A useful aid for getting your business known is through video marketing. However, in order to use this marketing method properly, you need to do your research first. The following article will equip you with tips to help your business prosper and increase its customer base.

Quality content is the key to making a great video go viral. It’s not necessary to have the latest equipment in order to succeed in this arena. Folks will surely watch any video that offers the information they truly want. That said, buying the best camera you can get can help you have a better quality video.

20 Minutes

If your marketing video is more than 20 minutes in duration, you might run into problems. If you have a specific product being demonstrated, the video can last as long as 20 minutes. If you are simply talking to your audience to advertise a deal or keep them up to date, your video should not exceed ten minutes.

It is important to optimize your videos. When you upload to various sites, the titles and descriptions for your videos must be different. You should put keywords in there, as well. Include your contact information with each video post to ensure your visitors can easily contact you.

TIP! Don’t expect people to devote a lot of time to watching your videos. If your video includes a product demo, you can spend upwards of 20 minutes, if necessary.

Have a screenshot of the website you run in your videos. This helps viewers realize how you have your site designed. Screenshots may be used for how-to videos too. Try saving a copy of the screenshot and then use some video editing program to include it into the video.

Show people how to use your products through video marketing. People often want to know how a product works before making the commitment to buy it, after all. By seeing it in action, the product will have more buyers.

Teams create amazing videos. Do not feel compelled to use coworkers. Friends and family can be a great source of creativity that often goes untapped. Be sure that proper credit is given to the creative team involved, allowing them their 15 minutes of fame.

Video Marketing

It bears mentioning again that video marketing can greatly enhance your business and sales. But, it is crucial that you know how to use this technique effectively if you want it to truly be helpful. Put the tips from this article to good use to be successful with video marketing.

Check Out Some Of These Important Video Marketing Tips

Do you want to explore video marketing, though you are unsure about how to begin? Do you know a bit about it, but feel like some good advice is needed? This article can help. If you check out the tips below, you’ll be on firmer ground when you begin your video marketing campaign.

Keep your marketing videos short and sweet. No one wants to wait for you to spill the beans. If you can’t possibly keep your video brief, consider breaking it into several smaller videos that people can watch in segments.

TIP! Don’t fear video marketing. Creating quality videos is easy as long as you have a camera and a good tripod.

Use video marketing to reach out to your customers. Have your customers send questions related to your products, select the best questions and answer them in your weekly video. You can even give away freebies to viewers who send in the best questions!

If YouTube is where you place your videos, use their editing features. For example, it’s possible to add annotations onto your videos. You can thus share links, add more information or place coupon codes in the video package.

Excellent Content

TIP! The larger your library of videos, the more success you will have. This encourages viewers to keep checking your channel for new content.

To get your videos to go viral, provide excellent content. Top-of-the-line equipment is not necessary. People will view your video as long as it contains excellent content that they can relate to, regardless of whether or not the video contains top-notch production. But, you should still get the best equipment that you can afford.

Do not expect customers to watch a video that is longer than 20 minutes. If you are using the video to perform a demonstration or step-by-step guide, give yourself as much time as possible, even up to 20 minutes, to ensure that you fit everything in. But, if you plan to just talk with viewers about a promotional sale or provide new information, your video ought not be longer than 10 minutes.

You don’t have a great deal of time to capture your audience’s attention when it comes to internet marketing. The first 10 to 15 seconds of each video should be the strongest. This is where you should deliver a teaser or unique point of view to captivate them and make them want to watch the entire video.

TIP! Don’t expect people to devote a lot of time to watching your videos. If you are demonstrating a certain product, feel free to use up to twenty minutes so you can show all its features.

Use this information to make a video and have it succeed. Video promotion is key too. If you market well, more people will see your videos than ever before. Include quality information, but don’t be shy about letting others know what you have done.

Try collaborating with others to create videos as a team. These videos often come out better than ones you do by yourself. Don’t overlook the skills of your friends and family in your search. Be sure to include their names in the credits at the end to give them some publicity.

It is not hard to do video marketing. All you have to do is take whatever tips you read above and work on adding them to your marketing campaign. People are constantly watching videos online. ` You can start attracting those people today.

Make Your Own Videos For Marketing Your Business

Video marketing can go a long way in helping your promote your business. The key to success with video marketing is proper research. As you read through this article, feel free to take notes so you don’t forget anything. You won’t be sorry.

If you’re thinking of making a video for marketing, make sure it’s kept short and gets to the point quickly. The majority of people aren’t going to watch long videos; therefore, you need to provide them with the desired information quickly. Should you require a longer, more detailed video, it may be best to divide it into segments. For example, a 20-minute video could be split into four separate videos of five minutes each.

TIP! You should make as many videos as you can. This encourages viewers to keep checking your channel for new content.

Great content is the surest way to get more people to view your video. The equipment you use to shoot the video does not determine how many will view it. People will view your video as long as it contains excellent content that they can relate to, regardless of whether or not the video contains top-notch production. Knowing this, buy the best camera that is reasonable for your budget.

20 Minutes

Do not expect customers to watch a video that is longer than 20 minutes. If you are taping a demo of your product, do it in 20 minutes or less. If you just want to get your name out there or give them a deal, do not go longer than 10 minutes.

TIP! Quality content is the key to making a great video go viral. You can make great videos without a top-quality camera.

A great beginning video marketing tips is to pick great video titles. A good title will attract more viewers. This is what makes them more interested in the topic you’re discussing. Spend a couple of minutes coming up with a good title. You’ll be glad you did.

You do not necessarily have to spend a lot of money in order to create a good video. Producing a clear and quality video is really the outcome that you want. You do not need to be overly fancy either. Be yourself and look in the camera while talking. This might not even be required. Powerpoint presentations and screen capture sequences may be able to fit the bill.

Make sure your videos remain focused and on topic. Lack of preparation can cause you to stray. Create a video outline, and stick to it. Stay focused and on topic and you will be more successful with video marketing.

TIP! Include a screenshot of your website in your video. This will give people watching the video an idea of what your website looks like.

Keep content fresh so that viewers return frequently. Boring content simply drives off viewers. Keep viewers interested to see what’s next. As content gets more interesting, more viewers will be attracted to it.

Attempting to do everything on your own is not a wise move. Many times it is very hard to visualize ideas for your video marketing. You should get ideas from employees, friends, and family for videos. Do this on a regular basis, and stay on top of things.

Use a tripod for a more professional looking video. You should always steady your camera. Steady shots are key. If your video looks amateur, people will pass it by.

TIP! Don’t ignore YouTube. You should begin your video marketing campaign here.

Before your video ends, make sure that you give a solid call to action. Let your viewers know that a product or service is waiting for them at your website and that they can make a purchase right now. Each step should be communicated clearly and concisely to avoid confusion. Don’t deviate too much from the task at hand. Specific, bold calls to action are smart ways to conclude your videos.

Video Marketing

As previously mentioned, video marketing is an excellent way to promote your business and its products. The more you are willing to learn about this strategy, the better your results will be. Use the information in this article to mount an effective campaign for video marketing.

Taking The Guess Work Out Of Video Marketing

These days, competition is fierce, even more so on the Internet. The key is keeping up with the trends, and if you have not created a video to market your business, you are getting behind. The piece that follows explains how video marketing plans can be launched on behalf of your business.

If you’re thinking of making a video for marketing, make sure it’s kept short and gets to the point quickly. Many folks have small attention spans and need to grab relevant information rapidly. If the video needs to be longer, consider breaking it up into other videos for people to view later.

TIP! Your marketing videos need to be as concise as possible. A lot of people do not have a very long attention span and they want to find out their info right away.

You can edit your videos when they are placed on YouTube so you should use this to your advantage. As an example, add annotations to the video. Take advantage of this feature by including links, promotional offers and appealing coupon codes that are relevant to the product or service you are marketing.

Viral videos need to have awesome content. It is not always the best technical video that garners the most views. People will watch a video that is just okay if it contains relevant information that is important to them. A good camera won’t hurt, though.

20 Minutes

TIP! You can’t have too many videos online. Your viewers should be able to come back frequently and find something new each time.

Make sure all your videos are 20 minutes or less. If you’re showing off a product and how to use it, it can take you over 20 minutes, and that is no problem. However, if you are not doing a demonstration, keep the video to under ten minutes.

Many marketers find that working in groups makes video production a smoother, more productive experience. You can work with anyone you know to come up with a great concept and execute it. Make sure to give them credit at the end so they can have their name in lights.

If the purpose of your video is getting someone to purchase a product or service you offer, then you need a working link they can use to buy it. The link ought to be embedded in the video itself. This ensures it can’t be stripped from it.

TIP! Video marketing allows you to reach your audience in a very real way. You can ask that customers send in questions so you can create video responses.

If you have a lot of colleagues or employees, recruit them for help when you are trying to market with video. You need to have articulate people who represent the business. You can always use more than one person in the videos, after all.

You need to maintain a consistent and specific tone in your videos. Remember that how-to videos are not necessarily required. Funny videos can work just as well. Take into consideration the item you are marketing and the audience you intend to reach. Consider these and other factors when developing your techniques.

Provide potential customers a glimpse into your personal business using video marketing. A sneak peek in your office will give people a chance to see what really goes into getting them the best product possible. Customers will feel more connected to this personal view of your business.

TIP! The content of your video plays an essential role in its success. You do not have to have the best video camera in order to be seen by millions.

Make video responses to frequently asked questions. Although lots of people reserve a FAQ section for their website, the truth is that many people do not thoroughly read your website. Therefore, you need to actually post a video that answers these questions. They will then have the option of finding the information the way they want.

Video Marketing

There are lots of ways to implement video marketing. You can get huge exposure online easily and cheaply. Create a plan worthy of success and start using video marketing. Your business can get a quick boost from it!

Make More Money By Using Video Marketing

You can use video marketing to get the word out about something. However, it’s not really that easy to make a video that’s a hit. Video marketing is a complex discipline but the results are excellent. As you read ahead, you will find great suggestions and ideas about shooting and using videos to increase your marketing efforts.

20 Minutes

TIP! You can edit your videos when they are placed on YouTube so you should use this to your advantage. You can put annotations on a video, for instance.

If your marketing video is more than 20 minutes in duration, you might run into problems. If you have a specific product being demonstrated, the video can last as long as 20 minutes. When you’re just chatting about your business, products or a sale, keep your video to less than five minutes.

You need to get your viewers’ attention right away. You need to make the first 15 seconds of your videos count. This is where you should deliver a teaser or unique point of view to captivate them and make them want to watch the entire video.

Using a team to produce your videos is a way to ensure success. You do not necessarily need to involve colleagues, as you may decide that friends, family members or other acquaintances are well-suited to the task. Just be sure to give credit where credit is due. People love to see their name in print.

TIP! Production value is not the most important consideration in producing your video marketing content. The production value of your video is not related to your results.

Tutorial videos for your products are always a great idea. By demonstrating a difficult product, you will solve existing problems as well as prevent others. Customers will see the use of your product and be more likely to purchase it.

Don’t forget to add a form to opt into your emailing list on the site’s page where the videos are. People may wish to find out more about what your video is about, so you can utilize this time to get them more information.

Always take along a video camera with you. You might get some great footage from a expert in the area, or you can just show cool innovations that you see there. You need to make sure your public talks are recorded, too.

TIP! Great titles are an excellent addition to already-great media during any online marketing campaign. The title should reach out and grab your viewers’ attention, enticing them to view the clip.

With any video that you make, it is important to have your viewers respond in some way. This is generally known as a “call to action”. If you wish for your customers to register for a newsletter, then request that they click on the link provided in the description of the video. It needs to stay simple, however.

Video Marketing

As this article said in the beginning, it’s a great idea to use video marketing to get more people to take notice of your business. Be certain to use the guidance found above as a means to achieve the best outcomes possible from video marketing. Plan every aspect of your video and follow through.

Premium Tips For Your Video Marketing Needs

In business today, competition is rough, especially on the Internet. You have to take the assistance you can get with marketing. Have you considered using video marketing to attract business? Keep reading to find out how to leverage it for business success.

If you choose to put your videos on Youtube, learn to use the editing features. For example, you have the capability to put annotations in your video. You can provide a discount code, additional information or your URL this way.

20 Minutes

Make sure all your videos are 20 minutes or less. If you are taping a demo of your product, do it in 20 minutes or less. As a general rule, if you are advertising a deal or promotion, stay under ten minutes. You don’t want your viewers to get bored.

When distributing your online videos, don’t overlook the importance of a good title. The title should reach out and grab your viewers’ attention, enticing them to view the clip. This first impression can make or break your video’s success. Don’t rush the creation of great titles.

TIP! Titles are key for a great video marketing plan. Relevant, interesting titles will attract viewers.

If you’re trying to sell a service or a product with your videos, then don’t forget to include a link that leads them somewhere that they can purchase it. The link ought to be embedded in the video itself. When you do this, the link is still there if it is embedded somewhere else.

When you create a video, ask the viewers to take an action. Call them to action. If you wish for your customers to register for a newsletter, then request that they click on the link provided in the description of the video. In order for this to work, you must make it as simple as possible.

Your videos can also promote the rest of your marketing mix. A YouTube user can be directed to Facebook, for example. Draw attention to your other campaigns so customers can subscribe to the campaign that is adapted to their needs and habits. When you link your social media to your videos, traffic will increase to both.

TIP! Hire the right people to ensure high quality video content. Do not feel compelled to use coworkers.

If you hate creating and being in a video, then hire someone to do this for you. Hold a contest, and hand out prizes to the best video makers. In exchange for the prize, let people know that the winning video will be used as a commercial for your project.

How do you know which videos work? Sure, you can make some good guesses about how you’re doing. If you can measure the data and track it, you will have a much better idea if you are meeting your goals. View counts and view times are necessary pieces of data for measuring.

Share that video as much as possible. Email it to your loved ones. Also, make a post on your blog about your new videos. Spread the word among current customers with a physical mailing or through email. Post about it on Facebook, YouTube, or other online video hosting sites. The important thing is to get your video out to the masses.

TIP! Try to center your videos around a single topic and stay focused. It is easy to veer off topic when you have not prepared properly.

Create video clips that present you and your products in a candid, transparent manner. People need to get a feel for who you really are. People will become loyal if they feel they have a relationship with you and your brand. You will associate yourself with your product or service.

Successful videos should not be misleading. Your reasons for creating and distributing the video should be obvious. Skip the innuendos and avoid hidden agendas. If you are trying to sell a product, say so. Begin developing relations with your viewers by using the comments feature. Build up a network with other people in the same industry.

There are many benefits to promoting your business using video. There are myriad ways it can contribute to the success of your business, including getting you more exposure and presenting a trustworthy and professional appearance. Sit down and develop a strong video marketing strategy. The benefits you will see for your business will astonish you.

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