10 tips to get found on Google

In the last decade our habits have changed tremendously. Today when we want to do something or when we want to find out anything we use a search engine. Google has changed our lives forever. School kids are looking for answers over the internet. When you meet somebody you Google him (yes it is a verb) to find more about her/him. You want to cook something, you Google. You want to buy a flight, you Google. You need a book, you Google. are you thinking to change your car or your house, you go first to Google. But what about you, what about your products or skills. How can they get found on the internet? Improve your chances to get found with these 10 tips:

1. Create compelling content. You read this post because you think it’s useful. If you have compelling content people will reach you sooner or later. You can post your content on your blog, your company website, as a whitepaper, on other people blogs (guest posting) or on twitter (if it comes in short form). You can find ideas on what to write in different places. Search on forums to see what people are looking for, what problems need to be solved. Look on sites like HARO (help a reporter out) to see what subjects are researched. See what people are searching for  and write your post today.

2. Include your keywords in the title. The title is the most important. You need to make it interesting, to make people click on it. One of the most brilliant titles I’ve seen lately is “In bed with Seth Godin“. It is compelling, It lured me to read the post, to tweet about it and now, to tell you. It has the keywords embedded in it (Seth Godin). For your title to get found, you have to decide on your keywords (words that people will search for your content). For ideas on keywords you can use the Google keyword tool (Free) or a paid tool like Market Samurai.

3. Include keywords in the body of your article. Keywords should be repeated in the copy. In this way Google and other search engines will index your article. If you repeat too much these words, it may be considered as spam. You should keep them less than 5.5% of your copy.

4. Create a description that contains your keywords. This is also very important. You should fill in the meta description and meta title tags for your posts. If you do not find them use a plugin like All in one SEO plugin for WordPress blogs. These tags help your article to be indexed by search engines. You will want to include the words defined above in these tags so your article is indexed correctly.

5. Use social bookmarking sites such as Digg, delicious, StumbleUpon. After you’ve published the content you can submit it to Digg, delicious, StumbleUpon. You should use these tools regularly, not only for your posts but for the articles you find interesting on the web. Then you could summarize them and create a new post. You should give your readers the possibility to bookmark you content by including buttons on the bottom of your article.

6. Promote your post on Twitter, Facebook, LinkedIn or other social networking sites. Social networks are a great way to promote your content. You can leverage your audience and get back-links to your blog or website. These will increase your content’s ranking in search engines

7. Comment on related sites and forums. Comments and answers establish trust and show your expertise. Besides that you may get referred and linked back to your site helping you more on the search engine rankings. A great resource for this is  LinkedIn Answers.

8. Promote your content on directories. I use to promote my content on InboundMarketing.com. You can find similar sites for your niche.

10. Put your last post in your e-mail signature. You are reading a lot of e-mails daily. You also write some. Beside your contact information you can include your last post in the signature. This is an underutilized way to promote your content and help other find you on the internet.

If you want to learn more on how to be found on the internet listen to the free course bellow. Did you liked my 10 tips, do you disagree, have a question or just a comment? Leave me a note bellow.

SEO Crash Course to Get Found (GF102)

photo credits: dannysullivan

SEO got simpler

In the last couple of weeks I have launched a new site. It’s called Personal Brand Grader and it delivers advice and tools for improving your personal brand but this is not about what I want to talk today. Instead I will tell you about a tool I have found when working on Personal Brand Grader. It’s called ScribeSEO and it helps optimizing your blog posts for search engines.

When we write a blog post or any piece of internet content we have to take into account a lot of things like the number of words a post should have, the frequency of the keywords present in the article, their prominence or density, what tags you should post for your article and so on. Unfortunately Scribe will not write the post for you. Instead it will give you the statistics for your article, it will give you a grade based on how optimized is your piece of content, it will recommend the tags for your post and it will give you a lot of advice on optimizing your article and changing keywords. I have used this service for the past month and it is just brilliant. It has optimized my posts from the beginning (before posting them) and it has also educated me on what I should consider when writing a headline, description or the body of the article. So in time I managed to get high SEO grades on my articles from the first analysis.

The SEO service is developed to be either a WordPress plugin which is great for those that use WordPress to power their blogs. You just have to press a button and your post gets analyzed and optimized. It has also a web based version. With this last one you can optimize any piece of content, grade it and when you are content with what you got you just have to copy and paste it in your CMS (Content Management System).

The only downside of this service is that you have to pay for it. The price starts from $27 a month for 30 evaluations which is more than enough if you have just a blog. You can choose the publisher option that gives you 120 evaluations for $47 or the advanced option where you have to pay $97 for 300 SEO evaluations.

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