If you just want to learn more about inbound marketing you can get the recordings of the previous classes here and if you like them drop me a comment bellow.
When you start blogging many people do not know how much of the information they have to share. The main fear is that people that read that blog, using the information provided can do what the owning company is providing.
In my opinion this is a false problem. There is a lot of information over the internet regarding SEO (Search Engine Optimization) and still a lot of companies have enough market to grow. Also the information regarding the diagnosis of specific diseases and their treatment is available on the web, but still you hardly find patients that are putting their diagnostic and treat themselves based on that information.
Here are my 5 reasons to share all your knowledge:
1. The more you share the more you will be seen as an expert and when I have a problem I will ask an expert to solve it for me
2. By sharing more information you will build a tribe of followers that may refer you as an expert in that particular field resulting in increased sales
3. If more people are following you and training in your subject area of expertise you can extend your business to training those people meaning again more sales
4. Not everyone has the resources and want to invest in learning from the information you share. Sufficient people will not have the time or the will to learn and they are your target clients
5. By opening discussions you open yourself to new points of view that may enable you to innovate the domain in which you have expertise. In this way you will maintain your competitive edge.
Dan Ronken elaborated more on these reasons and got to the following reasons:
1. Unselfishness attracts future customers
2. Building community
3. Helping others succeed. The old adage, “Give a man a fish feed him for a day, teach him how to fish, feed him for a lifetime.”
4. Hence a foundation of capitalism, right? Specialization.
5. Open mindedness
What do you think? Are these reasons enough for you or you want to add some more?
After waiting for a week for the release of the official results I can finaly tell you all that I have passed the exam. I am now officialy an Inbound Marketing Certified Professional and here is my badge.
Want one for you? Just go to Inboundmarketing.com and start the IMU courses in August.
After more than 10 years on the traditional marketing I am back to school. I have chosen a new type of learning and I have enrolled to IMU aka Inbound Marketing University. What is IMU? It is a free program offered by world class gurus in the online marketing, social media marketing and many more. It is a once in a lifetime opportunity to join such a select reunion and for me (coming from Eastern Europe) it is something that some 20 years ago I could not even dream about.
What is my feedback so far? I had some interesting classes today and for sure they will help me increase the trafic on this blog and on the other sites I have already started. And if you follow this blog I hope that you will notice the results.
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