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You Can Do It! Succeed At Online Marketing!

Every now and then, we think of a good business idea. Thankfully, the internet does offer that. With your ideas, you can turn it into a money making enterprise, and with good marketing, you can becomes very successful. The following tips will show you how to get started.

Wherever it is possible for you to use a signature online, be certain to link back to your business. If you use a forum then you should put your link in the signature area. All emails should have your website’s address in your signature. This is a passive way to promote your site all over the Internet, and it might even improve your search engine ranking. Write a catchy sentence just before your link that makes people want to see your site.

TIP! A little sizzle in your website design can be good, but don’t overwhelm your readers with fancy tricks. You have a short time to engage a consumer online and you want your site to grab their attention immediately.

The tag on your site can, and should, define you. The main information on any given page directly affects what people assume is on that whole content page. A misleading tag can divert visitors. A tag that clearly identifies your site will bring the right visitors to it.

Just about all cell carriers permit you to have dedicated numbers for each use on the same phone. So make sure you get a number.

Create a video presentation of yourself using the products you are promoting. This will give your customers a good idea of how your products work. Demonstrate all the features of your products and test them extensively. You can post these videos on a personal blog or a video hosting site such as YouTube.

TIP! Ultimately, internet marketing is about recognizing a problem and fixing it. Look at the top questions of each day, and begin your day by composing some answers.

It’s ok to go to other online businesses or retailers, you can propose deals of products as well as other services for a discounted price. Try linking a variety of different markets. Doing this will increase overall sales. A good example of this is an online booking agent, which has negotiated reduced prices for people who book hotels, airfare and car rentals in one transaction. This is a great way to work with companies that are not your direct competitors.

Be realistic about how special your wares or services really are. If your product is badly produced, then no amount of marketing will make it sell. In order to see your sales grow, you should be sure that you are marketing a quality product, one that is superior to your competitors products.

Make your banner ads look unlike what a typical banner ad looks like. So give your banner ad a more appealing look to entice more people to click it.

TIP! A website’s tag is one of its most important features. It tells the world who you are.

Place a chat box or open forum on your business website. They can share information and have the feeling that they belong instead of just visiting a place of business. People love to be involved with groups of other like-minded individuals. Try to encourage them to get involved with your company as a group and they will want to be with you longer.

Personalize whatever you put out to your email contacts. Customers get frustrated when they receive lots of impersonal, bulk email. Surely you are also tired of receiving all those impersonal emails from people seeking your business too. A well-crafted and personalized message will be far more effective and really put you head and shoulders above your competitors.

You should complete a glossary full of various terms if you strive to be looked at as an authority figure in your particular field. This is not only beneficial to others but to you also. People who search for these terms often end up visiting your site.

TIP! Use a image that goes to your sales page by getting customers to click on images. The image can use lettering that matches your article’s font and be placed at the article’s end.

One key part of your Internet promotion strategy should be keeping tabs on your competition. Look at your competitors’ sites, and check what’s working and what isn’t. There is much that you can learn by watching the actions of others. Whether it helps you move forward or prevents mistakes on your part, the information is valuable.

Get yourself some free advertising by sending your free products and articles to online directories offering free services to all. IF you are giving away an e-zine, give it to a lot of different directories. There are many resources to get free e-zines, e-books and other free infomation.

Doing well in business is about doing well over time, not just about short-term profits. Whether your business size is large or small, continued success comes from an effective marketing strategy. All businesses must begin from somewhere. Use this advice to begin your business now.

Best Secrets Of A Successful Internet Marketer

Internet promotion is a fascinating field. You can customize so many strategies to match your own business ventures. This may seem daunting to the newbie. These tips can get you ready.

Avoid making your website too flashy, as this can be distracting for visitors. You only have a short period of time to capture the attention of a new visitor to your website, and you don’t want those precious seconds to be wasted on them trying to figure out how to navigate your site. They’ll eventually click away and never return. They will leave your site if it takes any longer than that.

TIP! A short-term sales promotion can quickly improve your website’s PageRank. If the deal you offer is good enough, consumer deals sites will offer links to your website.

Promote your business through other popular sites online. Having your brand recognized can be a powerful way to increase your business success. Use heavily visited pages so that your products are exposed to a wide variety of people.

Add a squeeze page to your site to build your contact base. It will prompt visitors for their email addresses. To get the most information possible you can even offer them a gift in return for their e-mail address. The most important goal here is to get people to sign up so that you have their email list for future mailings.

Make your website unique when using Online marketing. If you do not make yourself stand out in the sea of websites, then it will be difficult to entice visitors. You can do this very simply by boasting a unique service or product you offer, and explaining how it will benefit your customer base.

TIP! Avoid giving in to frustration in Internet marketing. You may be closer than you think to becoming a successful internet marketer when you make the choice to give up.

Use AJAX and Flash sparingly. These sorts of add-on programs will not help your business get noticed. If you need to utilize Flash, do not use too much and make sure you put navigation links and keywords on the Flash pages.

Consider implementing a banner in your site with your business logo or mission statement. This helps to keep your site professional while showing what you are all about. Do this if you want to highlight the service that you offer.

Create a website that has informative content and is easy to navigate. Your website needs to inform readers about your products or services in the quickest, most engaging way possible, so they will be less likely to surf away. Take care not to be repetitive in your descriptions, or give your customers information that is worthless or uninteresting.

TIP! Creating a section for frequently asked questions will help your customers with common issues and make it easier for them to order. This will answer some of your audience’s questions right away, which can save them and you time.

This web marketing tip will help you out. Show your customers how they are able to visit your site worry-free. You should have a link to a policy for privacy included on all of your pages. Customers are more likely to take part in online purchasing transactions if they feel that their details are protected. Your customers need to know that you are only selling your services – not their information.

Hard work is the key to success in any type of marketing venture. Big businesses did not develop through sheer luck. Think of any major brand name. Did they just get lucky? Not really! They worked hard to market their product.

Website marketing can be highly beneficial, as well as highly challenging. It is excellent because of the wide array of choices, but it can be a curse because there is just too much information to make reliable decisions. The tips listed here should make it easier for you to choose.

Outstanding Web Marketing Tips For Fast Results

People who have tried and failed at Internet promotion are prone to believing that it can’t be done. Do not allow failed attempts to hold you back from trying again. If your efforts have not resulted in success, most likely you have not had access to the proper information.

Evaluate your website on a regular basis by asking for constructive feedback. It is important because your personal perception of pricing or site design may not be that of the customers. Get feedback from peers, potential clients and even family members. Consider the advice they offer you, and use it to tweak your website.

TIP! Successful Internet marketers know that they must utilize every bit of new technology. If your business falls behind on these technologies, customers might begin to doubt you.

Use keywords that link to other areas on your site. Once you get a visitor to your site, keeping them there becomes vital. If you use links to direct them to previous posts or other relevant information elsewhere on the site, you can keep them around much longer. In this sense, internal linking is an excellent way to hook your readers and boosts your search engine statistics.

Try keep your website as clear cut and easy to use as possible. Your goal should be to teach your potential customers exactly what you are selling so they understand what and why they should want to purchase your product. Don’t be wordy about your product descriptions. Get down to business and focus on what is absolutely necessary for the customer to know to make a gooe judgement call on whether or not they want to buy your product.

When sending out e-mails, regardless of whether the e-mail is business related or a personal one, you should always have a signature on all e-mails. Since your signature is essentially your cyber business card, you need to hand it out at every opportunity. When your email recipients get an opportunity to see your business, it can lead to more traffic and higher revenue.

TIP! When considering advertising your site, evaluate the different ways you can go about that. Good ways to promote your site for free or cheap would be doing things like posting on blogs, placing posters in local businesses, or using a social networking site.

Create a space for customers to submit product reviews and comments about your products. When your customers leave honest feedback, it inspires confidence in others who are considering purchasing from you. It is good advertising for the quality of both your products and your customer service.

It is always important to research various competitors if your internet enterprise is to succeed. Check out the websites of similar businesses and see what it is that they can improve upon. Capitalizing on the weakness of your competition by promoting your own ability compared to the lack of theirs will help distinguish you in the eyes of would be customers.

The tips and techniques located in the above article will help you with Affiliate marketing. There is not one “right” way to do things. If there was an easy way, it’d be used by everyone. Instead, be determined and motivated; soon you can be reaping the rewards.

New Inbound Marketing University classes starting today

If you want to became an Inbound Marketing Certified Professional join me  for free. Just go to Inbound Marketing University and register for the classes. This season you have 2 new ones. The first one is held by Mitch Joel from Twist Image and author of Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone. and the second one is held by Paula Berg from Sothwest Airlines.

If you just want to learn more about inbound marketing you can get the recordings of the previous classes here and if you like them drop me a comment bellow.

You can win the elections too

I found this video on YouTube. I have seen a similar presentation live and it taught me that it doesn’t matter if you are the future president or you are a small business owner you have access to the same tools and head for the same results. Enjoy the video and leave your opinion below.

10 things to promote your blog posts

Now you have started a blog but for different reasons people are not getting to your site. What are the 10 things that will drive traffic to your site?
1.Great Title. Whatever the post is about you should look for catchy titles. Most of the viewers will read your post only if the first thing they read makes them click your post. In most cases we decide what is interesting and what’s not in a matter of seconds (less than 10 seconds) and the only thing we can read in this short time is the title of the post so have a great title and you will increase your chances of having me reading the rest of your post. If you are reading this post means that the title I’ve chosen made you click on it.
2, Great Content. In real estate there is a saying that there are 3 things that are important to make profit and these are: location, location and location. That means that if your property is in a good location then you sure can make money from it.
For your blog if you have good content you will get noticed and your blog will get big numbers of visitors. If you have a good title but the content is not so good you will have traffic but of low quality and with increased bounce rate (the percentage of your visitors that leave your site in less than 10 seconds). What else can you do to drive traffic to your site?
3. Optimize your post for Search Engines. When you write a post be sure to complete all the meta fields such as description, keywords and so on (keywords are not used by Google but the other search engines may use them). Verify if your keywords appear in the body of your post frequently enough and get as many inbound links as possible. These will help the search engines to index your post and to rank better in the search results. You can have plugins that help you optimize your blog. I use All-In-One-SEO plugin for WordPress on this blog.
4. Social bookmarking sites. Submit your post to social bookmarking sites such as Digg, Delicious, StumbleUpon. One very important thing for getting found is the number and quality of links to your blog and your post from other sites. By submitting your post to social bookmarking sites you can get quickly some links to your post. You can use plugins on you site so that people that liked your post can bookmark your post.
5. Social Media. Promote your post through social media. Write a tweet, update your status in LinkedIn or Facebook. Your followers, friends or connections will be the first to visit your article and comment on it. From my experience, depending on the moment I tweet about more than half of my twitter followers are clicking on the link to my post. If you have huge number of followers this is a great way of driving traffic.
6. Newsletters. This is a classic one, if you have a newsletter you can advertise your post there.
7. Blog comments and Forums. By posting relevant comments on other blogs you benefit of the traffic of the other site and drive traffic to yours. In most of the cases you will not get SEO credit for the links posted in the comments (while the comments may be set not to be followed by search engines) but you may get real visitors. Forums are another grate way of posting links to you article. You can answer to a user question and just ad “by the way, I’ve wrote a post on this topic and here’s the link”.
8. Pitch other bloggers to link to your post. I do this mostly offline when somebody is asking for my support, I give him my advice and then tell: “by the way, I’ve written a post on this subject, If you are interested in more details here is the link”.
9. E-mail signature. You interact daily via e-mail with people. Buy writing a link to your post in your signature will make these people aware of your post. Remember that people that know you, that trust your opinion are more likely to read and comment your post than perfect strangers.
10. Directories. Depending on your post you can submit your article to different sites that let you post news with links to your article. I use the Inbound Marketing site for submitting my stories related with inbound marketing. You can search for similar hubs in your niche.
These are the ways I promote my posts. Do you use the same? Do you have some other? What are your best practices? Share them bellow.

PayPal challenge

PayPal Puzzle

PayPal Puzzle

I was writing last week about the challenge launched by PayPal. If you cannot sleep until you solve the mystery here is the solution: you have to go to https://www.x.com/confinity/, enter the word you see on the screen and then enter the Konami code in order to enter the site. Then you will find out what is all about but I will not talk about this now. Instead I will ask what do you think? Is this type of promotion effective? What PayPal is trying to achieve in this way? Are you thinking to use a similar scenario to promote your product?

5 reasons to share your knowledge

When you start blogging many people do  not know how much of the information they have to share. The main fear is that people that read that blog, using the information provided can do what the owning company is providing.

In my opinion this is a false problem. There is a lot of information over the internet regarding SEO (Search Engine Optimization) and still a lot of companies have enough market to grow. Also the information regarding the diagnosis of specific diseases and their treatment is available on the web, but still you hardly find patients that are putting their diagnostic and treat themselves based on that information.

Here are my 5 reasons to share all your knowledge:

1. The more you share the more you will be seen as an expert and when I have a problem I will ask an expert to solve it for me

2. By sharing more information you will build a tribe of followers that may refer you as an expert in that particular field resulting in increased sales

3. If more people are following you and training in your subject area of expertise you can extend your business to training those people meaning again more sales

4. Not everyone has the resources and want to invest in learning from the information you share. Sufficient people will not have the time or the will to learn and they are your target clients

5. By opening discussions you open yourself to new points of view that may enable you to innovate the domain in which you have expertise. In this way you will maintain your competitive edge.

Dan Ronken elaborated more on these reasons and got to the following reasons:

1. Unselfishness attracts future customers

2. Building community

3. Helping others succeed. The old adage, “Give a man a fish feed him for a day, teach him how to fish, feed him for a lifetime.”

4. Hence a foundation of capitalism, right? Specialization.

5. Open mindedness

What do you think? Are these reasons enough for you or you want to add some more?

No comments is like Communism

One of the interesting questions that appeared on the Inbound Marketing Forum was posted by Dan Ronken. He was asking if it is not better when you start a blog to shut down the comments because when you see many posts with no comment you are dettered to write one. You can find the original question here.

I said that no comments is like Communism. As you may have already found out I come from a fomer communist country. In those days you were encouraged to have just the “official” opinion and all the others were banned. I lived those days and we were afraid to talk and tell what we were thinking. We could end in jail for our opinions (some people did it). It took me a long time to go over this fear but now I am cured.

In those days you had no option. Or you go with the crowd or you go to jail. Now, your readers have a multitude of options. They can read millions of blogs and they can comment on them. Why should you put yourself in a less appealing position than your competition? Why should you let your readers go to the others without getting the feedback about your posts?

On the other hand when you start opening the comments to your readers you will be in the same position but with much more content. You will still have no comments but you will have more posts than before.

Social media and blogging is about interaction. You want to start discussions not to just state your opinion. You want people to comment and if they have the choice but they do not comment then may be you do something wrong. You should open yourself to comments, invite your readers to state their opinion and create more intriguing content and then you will have comments.

What do you think? Are you still afraid of no comments?

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