Tips For Successfully Running An Email Marketing Campaign

Email campaignWhen you are looking for new ways to raise the visibility of your business, you may want to consider marketing via email. Many businesses have found great success by using e-mail to connect with their customers. This article contains several techniques to help you make your business’s email marketing campaign a success.

Create a sales list that is extremely targeted to groups of people. You can achieve this by having your best customers tell whoever they know to join your mailing list. Making the list sound like it is very exclusive will help narrow down your target audience and it will also give your mailings a feeling of authority.

You usually don’t want to send emails around major holidays. People are likely to be away from their offices and computers or just preoccupied with other matters. There are always going to be exceptions to any rule. Perhaps you want to target a Black Friday deal or a Cyber Monday special.

Always ask permission before sending people marketing email. Most consumers have no interest in receiving anything spontaneously peddled to their personal email accounts. If you’re sending out email that people don’t want, you risk harming your business. Concentrate your efforts on marketing strategies that are well received.

If you keep track of your subscriber’s birthdays, be sure to send out a birthday email. You can have your system set up to automatically send out birthday messages on the correct day. You may also consider including a special discount good for a week or so after their special day.

Ensure that your audience is targeted correctly. After you have accumulated some readers, try to get them to pass the good news about you on to others. Include a link to subscribe at the top of your emails so that anyone who receives a copy that has been forwarded from a friend can sign up as well. This is another way to grow an email list organically.

Create rich and relevant content in your emails in conjunction with sale information. Give subscribers unique articles and things that might be unavailable on your site. Include special offers from your company, as well. Make sure to send emails even when you aren’t selling anything, like during holidays.

Build your subject line to grab attention. An incentive offered within the subject line can increase your chances of the recipient reading further. Get their attention by giving out free products, discounts or anything else you think they will pay attention to because they want to get in on the savings. An awesome subject line is proven to get more reads, so don’t overlook it.

One important tip that all email marketers should understand is that you should always keep your branding consistent. Your business name and subject line are an important part of your brand just like your design is. Keep these as consistent as possible from email to email, so that customers recognize your marketing materials. People will wonder where an email came from if it doesn’t look like your brand.

Focusing on email marketing can be a smart decision when you are trying to promote your company. Put the tips you read in this article to use to make sure that your e-mail marketing campaign is what it needs to be to stand out with your customers and make the right impression.

Photo: Pacdog

10 tips to get found on Google

In the last decade our habits have changed tremendously. Today when we want to do something or when we want to find out anything we use a search engine. Google has changed our lives forever. School kids are looking for answers over the internet. When you meet somebody you Google him (yes it is a verb) to find more about her/him. You want to cook something, you Google. You want to buy a flight, you Google. You need a book, you Google. are you thinking to change your car or your house, you go first to Google. But what about you, what about your products or skills. How can they get found on the internet? Improve your chances to get found with these 10 tips:

1. Create compelling content. You read this post because you think it’s useful. If you have compelling content people will reach you sooner or later. You can post your content on your blog, your company website, as a whitepaper, on other people blogs (guest posting) or on twitter (if it comes in short form). You can find ideas on what to write in different places. Search on forums to see what people are looking for, what problems need to be solved. Look on sites like HARO (help a reporter out) to see what subjects are researched. See what people are searching for  and write your post today.

2. Include your keywords in the title. The title is the most important. You need to make it interesting, to make people click on it. One of the most brilliant titles I’ve seen lately is “In bed with Seth Godin“. It is compelling, It lured me to read the post, to tweet about it and now, to tell you. It has the keywords embedded in it (Seth Godin). For your title to get found, you have to decide on your keywords (words that people will search for your content). For ideas on keywords you can use the Google keyword tool (Free) or a paid tool like Market Samurai.

3. Include keywords in the body of your article. Keywords should be repeated in the copy. In this way Google and other search engines will index your article. If you repeat too much these words, it may be considered as spam. You should keep them less than 5.5% of your copy.

4. Create a description that contains your keywords. This is also very important. You should fill in the meta description and meta title tags for your posts. If you do not find them use a plugin like All in one SEO plugin for WordPress blogs. These tags help your article to be indexed by search engines. You will want to include the words defined above in these tags so your article is indexed correctly.

5. Use social bookmarking sites such as Digg, delicious, StumbleUpon. After you’ve published the content you can submit it to Digg, delicious, StumbleUpon. You should use these tools regularly, not only for your posts but for the articles you find interesting on the web. Then you could summarize them and create a new post. You should give your readers the possibility to bookmark you content by including buttons on the bottom of your article.

6. Promote your post on Twitter, Facebook, LinkedIn or other social networking sites. Social networks are a great way to promote your content. You can leverage your audience and get back-links to your blog or website. These will increase your content’s ranking in search engines

7. Comment on related sites and forums. Comments and answers establish trust and show your expertise. Besides that you may get referred and linked back to your site helping you more on the search engine rankings. A great resource for this is  LinkedIn Answers.

8. Promote your content on directories. I use to promote my content on InboundMarketing.com. You can find similar sites for your niche.

10. Put your last post in your e-mail signature. You are reading a lot of e-mails daily. You also write some. Beside your contact information you can include your last post in the signature. This is an underutilized way to promote your content and help other find you on the internet.

If you want to learn more on how to be found on the internet listen to the free course bellow. Did you liked my 10 tips, do you disagree, have a question or just a comment? Leave me a note bellow.

SEO Crash Course to Get Found (GF102)

photo credits: dannysullivan

Learn Internet Marketing from Chris Brogan, Darren Rowse, Brian Clark, Leo Babauta and many other

Whatever we do, we need marketing. Whether is for selling our products, for getting a better job or just for strengthening our personal brand we need to employ certain marketing techniques. But how and where can we learn these techniques?

There a tons of sites that offer free or paid advice. But it takes time to find those sites, then to try what they are teaching and find out what is working for you or not for your business.

There is another way to do this. We can find out who are the gurus, ninjas or experts in marketing and try to reach them, participate in their seminars and learn from them. The main issue is that we cannot stop learning while new things are discovered every day. So we need to establish a relationship with these experts and participate at their seminars regularly.

But I found a better way. The Third Tribe Marketing. It was founded by Chris Brogan (New Marketing Labs), Brian Clark (CopyBlogger), Darren Rowse (ProBlogger.net) and Sonia Simone (Remarkable Communications). to provide the most effective Internet marketing information available, not just from the founders, but from people that master this art.

Since I joined the Third Tribe I more than 10 hours of audio content:

Product Launch Strategies: What Always Works and What’s Working in 2010

Jeff Walker & Sonia Simone

How to Get Your Customers to Do Your Best Marketing for You

John Jantsch & Chris Brogan

Email Marketing Strategies that Work

Sonia Simone & Brian Clark

Action Email: Copywriting Tips for Insanely Effective Email Marketing

Dave Navarro & Sonia Simone

Internet Business Models: Part One – the Problogger model

Darren Rowse & Brian Clark

Internet Business Models: Part Two – the Chris Brogan model

Chris Brogan & Sonia Simone

Internet Business Models: Part Three – the Copyblogger model

Brian Clark & Sonia Simone

Internet Business Models: Part Four – the Zen Habits model

Leo Babauta & Darren Rowse

The Quick Start Guide to Making Money Online

Johnny Truant & Sonia Simone

Advanced Affiliate Marketing with Social Media and SEO

Brian Clark & Glenn Allsopp

This plus a lot of new marketing content is what you’ll get if you join Third Tribe Marketing today. You will get also a lot of useful advice on the forums and you’ll find a lot of new friends ready to help you. And if you join before June 1st, 2010 your membership fee remains locked at the current price ($47/month) for as long as you will enjoy the community. If instead you choose to join after June 1st the price will go up ($97/month) so better join today.

SEO copywriting for improved search ranking

Everyone wants to get maximum out of our online campaigns. We want to have the highest ROI possible and to engage as many people we can. But the first thing we have to do is to create content. And because this can be in different forms we need to translate it in a way that can be indexed by the search engines. The search engines will then drive the people that look for our content directly to our site, blog, twitter stream or YouTube video. But before that we need to tailor what we write for search engines. This process is also called SEO (search engine optimization) and it helps your content to rank better for the chosen keywords. But we realized that if you first create the copy and then you try to optimize it for search is not the best way. If the copy we create is not good enough to attract good, natural links, it does not matter how much we are going to optimize it. The best way is to write the copy in a way that will be best understood by search engines. This is called SEO copywriting.

SEO copywriting is not an easy task. We need to think about our keywords and include them in the title and in our copy in a natural way. We also need to include links. Then we need to customize the title tag and description and these have to contain the keywords we selected previously. In the end we need to be sure that our keywords appear frequent enough to be considered keywords but  not to frequent so that your copy will not be considered spam.

If you want more information on SEO copywriting and tips on improving your blogging read the bellow free ebook:

SEO Copywriting Report

New Inbound Marketing University classes starting today

If you want to became an Inbound Marketing Certified Professional join me  for free. Just go to Inbound Marketing University and register for the classes. This season you have 2 new ones. The first one is held by Mitch Joel from Twist Image and author of Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone. and the second one is held by Paula Berg from Sothwest Airlines.

If you just want to learn more about inbound marketing you can get the recordings of the previous classes here and if you like them drop me a comment bellow.

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